Underlining its credentials in design excellence in the world's largest
and most renowned design and product competitions, Porsche Design Sport
continues to make award-winning strides with its signature mix of
modern, minimalist design and maximum performance features.
The
collaboration between adidas and Porsche Design received double honors
from Plus X Award and Red Dot Award at the same time. In total, three
styles from the upcoming Fall/Winter 2014 collection have been awarded
by the panel of international experts: the Men's Functional Knit Jacket,
Women's Wool Mix Jacket, and the Men's BOUNCE™:S4.
Cited for
"High Quality", "Design" and "Ergonomics" as well as for the special
distinction "Best Product of the Year" by the Plus X Award and for "High
Design Quality" by the Red Dot Award, the BOUNCE™:S4 Men's running shoe
sets new standards in fit, feel and function. Its futuristic design,
simplified construction and high tech materials deliver a smooth,
dynamic and lightweight running experience.
The Women's Wool Mix
Jacket and Men's Functional Knit Jacket won this season's Plus X Award
for "High Quality" and "Design" as well as the Red Dot Award for "High
Design Quality".
Both jackets are part of the recently launched Porsche
Design Sport Elements category and convinced the jury with their
minimalist design and advanced thermal regulation features. Innovative
ThermoCool™ yarn with Merino blend helps to balance the body's
temperature.
Winning two of the world's most prestigious awards
is a sought-after mark of design quality for brands and their product
designers. With 4,815 entries, a record number of companies from 53
countries took part in this year's competition by submitting their
products for the renowned Red Dot Award.
The Plus X Award 2014 with an
international jury consisting of experts from 25 different industries
awarded the most innovative and sustainable products and maintains its
high standing as a credible quality seal across all industries.
When
introduced in 2008, the first version of the Porsche Design Sport
BOUNCE™:S also won the Plus X Award and Red Dot Award that year. The
fact that the BOUNCE™:S4 has continued to take the lead at these two
prestigious design competitions, is therefore particularly gratifying
and underlines the innovative competence of the brand.
Porsche Design Sport
stands for a contemporary, minimalist look and innovative materials.
The collaboration between adidas and the luxury brand Porsche Design was
launched in 2006 with a men's range, that defined a new era of
Engineered Luxury Sportswear. Since then, the brand has continued to
pioneer a signature style that fuses function with iconic design. The
new women's sportswear line, introduced in 2013, completes the range.
For further information about Porsche Design Sport see: www.adidas.com/porschedesign and www.porsche-design.com
By pres release
Aucun commentaire:
Enregistrer un commentaire