Nordica Personnel Changes and New Direction for the Brand
Nordica President Willy Booker has accepted a new role as the CEO of Fischer Sports USA.
"I am grateful to him for the hard work he put into building the team that we have now," said Tecnica Group USA and Tecnica Group SpA CEO, Peter Weaver.
Tecnica Group thanks him for his service in building Nordica's reputation for quality, innovation and performance, and wishes him well in his new endeavor. More information about Nordica USA leadership roles is planned in the coming months.
Simultaneously, Weaver announced that the International Brand Manager for Nordica, Reto Rindlisbacher has resigned from his position effective August 1, 2014. His successor will be named later this summer.
These changes come as Nordica is completing a strategic exercise setting a new direction in brand positioning, Weaver explained. "We have seen erosion of Nordica's market position in recent years and have been working aggressively to set the stage for the next generation of products, market initiatives and innovation in line with what our customers - both retail and consumer - expect.
The results of these efforts will begin appearing later in 2014 and carry strongly into the coming years. There is a high level of enthusiasm within the Nordica team about this new direction and focus of the brand."
Nordica builds the best performing, highest quality products in skiing. Everything we design starts with the understanding that the final product will perform better, fit more comfortably, and enhance the skiing experience more than any other product on the market.
Performance is the first, second, and third criteria for anything we build. Our heritage goes back over 75 years, and our record of quality innovation speaks for itself. Performance, innovation, and passion for the sport of skiing are in our DNA.
We promise to be the most TRUSTED and accessible alpine brand for skiers who want TIMELESS products from a company they believe in because we are skiers INSPIRED by our heritage to remain deeply committed to the ski COMMUNITY.
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