“Since joining PrimaLoft, Victoria has proven herself as a dedicated and passionate brand champion committed to the goal of advancing the PrimaLoft brand,” said David Newey, director of global marketing for PrimaLoft. “Most recently, Victoria played a pivotal role in the PrimaLoft rebranding, the launch and communication of the brand to the industry, brand partners, and retailers, and has been instrumental in guiding the PrimaLoft brand through numerous cooperative marketing and sales efforts with high-profile brand partners. This change reflects Victoria’s continued contribution to our global marketing efforts. We are grateful for her many accomplishments.”
In addition to her expanded role, Lee will serve as the lead in managing PrimaLoft’s global advertising agency, commonground, as well as managing the branding and creative process for all global needs. Lee joined PrimaLoft in 2006 and most recently served as brand and promotions associate.
Launched to the industry in January 2014, PrimaLoft’s global rebrand included a new shield logo, “Feel the Performance” tagline, and a modernized look that is utilized at retail, trade shows and at promotional presences. PrimaLoft launched a new website and online marketing portal in the summer of 2014.
The revamped website provides consumers, retailers and brand partners with easy access to information on the latest PrimaLoft® technologies and availability.
Along with usage of new branding visuals, PrimaLoft’s website features multiple platforms dedicated to educating the consumer about all aspects of the company. Consumers can connect with the company via the social media aggregator displayed on the homepage that randomly populates images and posts from the brand’s social channels.
The Marketing Portal is a digital resource for brands, retailers and manufacturers to easily access and order marketing materials, brand assets, collateral and training tools all in one place and in multiple languages. PrimaLoft® partners can review, download and order such assets as logos, customizable advertisement templates, product information, point of sale materials, etc. in an effort to effectively communicate the PrimaLoft® story for sell-in, sell-through and sell-out purposes. In addition, media can access the portal for relevant PrimaLoft® downloadable materials, including press releases, logos and company history.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment.
For more information, visit www.PrimaLoft.com, and follow PrimaLoft on Facebook and Twitter.
PrimaLoft®, Feel the Performance™
Contact: Eleanor Sachs, CGPR /Eleanor@cgprpublicrelations.com /781-639-4924, Ext. 113