Vibram officially announced today a variety of staff moves, highlighted by the hiring of Allon Cohne as its Chief Marketing Officer and Chris Melton as its North American Sales Manager, Vibram Finished Goods. Cohne and Melton join a growing marketing team and will be based in Vibram USA’s Concord, Mass. office, effective immediately.
Allon Cohne, CMO, Vibram – Cohne joins the Vibram
management team following a successful seven-year run at Polartec, where
he served as Global Director of Marketing. Cohne oversaw major product
campaigns and global branding initiatives for Polartec that lead to
record sales increases. At Vibram, Cohne will oversee all Vibram soling
and finished goods marketing initiatives for both Vibram USA and Global
Chris Melton, North American Sales Manager, Vibram Finished Goods –
Melton joins Vibram from INOV-8, a leading performance training and
off-road running footwear brand. Melton was most recently responsible
for all US sales operations and staff at INOV-8, as well as managing key
accounts in its US wholesale division. At Vibram, Melton will be responsible for managing all U.S. sales for Vibram Finished Goods.
“We’re thrilled to welcome Allon and Chris to the Vibram team and
look forward to them being valuable assets for the company as we
continue to grow our brand in the U.S. and abroad,” said Mike Gionfriddo, CEO, Vibram USA. “Allon
and Chris bring an unmatched wealth of experience, character and energy
to Vibram’s culture as the leading high-performance active lifestyle
Vibram also announced the addition of Jillian Dreyer as Communications Manager for Vibram USAand Nathan Arel as Designer/Developer for Vibram Finished Goods.
Dreyer will be responsible for managing Vibram’s social media channels,
as well as additional responsibilities for the brand’s print and
digital communications. Arel will report to Peter von Contra in the
Vibram Finished Goods design division.
Internally, Vibram announced the promotion of long-time Vibram employee Tyler Allan to New England Brand Territory Representative. Allan previously served as an Account Manager for Vibram’s customer service Group.
“At Vibram we’re always on the lookout for new talent that will not
only help advance the brand but are the right cultural fit for the
brand,” added Gionfrido. “Additionally, we always seek
opportunities for growth and advancement for our employees from within
our organization who demonstrate an unwavering passion for our
Headquartered in northern Italy with US offices based in Concord,
Mass., Vibram is recognized worldwide as the leader in high performance
soles for outdoor, recreational, work and fashion footwear and is relied
on by the world’s greatest climbers and athletes. In 2006, Vibram
introduced its first finished product: Vibram FiveFingers, a
revolutionary and patented toe shoe and an unrivaled alternative to
Vibram is a registered trademark of Vibram S.p.A of Italy.
Visit www.vibram.com or www.vibramfivefingers.com for more information.
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