G-SHOCK Launches Heathered Watch Series Film With Nigel Sylvester

Multi-hued Digital Model Inspired by Heathered Patterned Sportswear

DOVER, N.J., March 18, 2015-- The leaders of toughness and innovation Casio G-Shock and BMX Athlete, Nigel Sylvester showcase the March released Heathered series timepiece during a ride in the streets of Los Angeles.

Matching his level of expertise are the standards of G-Shock who continuously provide durable timekeeping tools that will withstand the thrills of those pursuing their craft and pushing the boundaries in their fields of play.

"It's always a pleasure to imagine an idea and work alongside a brand like G-Shock to make it a reality. G-Shock continues to push the bar with design and technology and that inspires me to do the same with my riding and visuals." – Nigel Sylvester

The GDX6900HT series takes the form of the GDX6900 silhouette and has been designed in a range of heathered hues - Black (GDX6900HT-1), Blue (GDX6900HT-2), Green (GDX6900HT-3), Red (GDX6900HT-4), White (GDX6900HT-7) Grey (GDX6900HT-8) and Yellow (GDX6900HT-9).

Built with Shock Resistance and 200M Water Resistance, the Heathered series also employs Alpha Gel technology and a long-life 10-year battery. Additional functions include an Auto LED (Super Illuminator) Backlight, Flash Alert, 3 Multi-function Alarms, World Time (29TZ /48 Cities + UTC), 1/100th Sec. Stopwatch (24Hr), Countdown Timer (24Hr), 12/24 Hr Formats and Mute Function.

View the G-SHOCK x Nigel Sylvester video here - www.gshock.com/happenings/videos/Nigel_Sylvester_-_Heather_Watches

The G-SHOCK Heathered Series will retail for $150.00 USD and be available in March 2015 at the G-SHOCK NYC Soho store, select Macy's and fashion boutiques.

About Nigel Sylvester

With a riding style formulated in the streets of New York City and on display around the world, Nigel Sylvester is a star in the world of sports and widely recognized as one of the premier athletes in BMX. Featured in ESPN The Magazine's 2014 Body Issue, the now 27-year-old Nigel is considered a technical type of BMX rider with the ability to pull off multi-trick combinations that highlight his videos. Nigel's prowess as a BMX athlete has enabled him to land sponsorships with some of the leading names in sports, lifestyle and entertainment including Nike, G-Shock, Animal Bikes, Dan's Comp, Brooklyn Machine Works, Beats by Dre, New Era Caps, Incase and Sony Action Cam. He has developed products with his partners including the S.O.M.P Nike Dunk Hi SB, signature watches with G-Shock, a Pro-Model seat for Animal and limited edition Gatorade bottles and Beats By Dre headphones.


CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.

For more information, visit www.casiousa.com.


Leslie Bishop/Sandrine Charles/ exposure Communications LLC/ (212) 226-2530/ leslie.bishop@exposure.net/ Sandrine.charles@exposure.net

Sue Vander Schans/ CASIO AMERICA, INC./ (973) 361-5400/ svanderschans@casio.com

SOURCE Casio America, Inc. through PRNewswire by press release ©

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