Under Armour Opens First Digital Headquarters In Austin's Revitalized Seaholm Power Plant District
AUSTIN, Texas, March 11, 2015 -- Today Under Armour (NYSE: UA) opened its first-ever Connected Fitness digital headquarters in downtown Austin, Texas. Located in a new commercial development near the restored City of Austin Power Plant, the office currently employs more than 100 industry-leading engineers, data scientists, designers, and product innovators in digital health, fitness, and sports and is expected to grow substantially by the end of the year. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The Under Armour Connected Fitness office is more than 35,000 square feet, and occupies the second floor of the adjacent building to the City of Austin Power Plant. The five acres surrounding the office are being transformed into a mixed-use urban oasis featuring 1.5 acres of public open space and a plaza; a 30-story residential tower and 33,000 square feet of retail space. This is the first Under Armour office in Texas, and the only office in the brand's history solely dedicated to digital innovation.
"In the last six months we more than doubled the size of our Connected Fitness team. Our brand's trajectory in the digital space is unprecedented, and we're building the most equipped and talented team to deliver products that will change lives everywhere through health and fitness technology," said Robin Thurston, Chief Digital Officer of Under Armour. "The talent we have secured and on-boarded is monumental, and our Connected Fitness team is poised to advance the entire landscape of the technology industry."
The Under Armour team will celebrate the launch of the new office with an open house party leading-up to Austin's seminal digital event, South by Southwest Interactive. The open house will take place Thursday evening from 6:00PM – 10:00PM. For more information and to join in on the conversation, follow @UnderArmour on Twitter and Instagram and visit record.underarmour.com.
To learn more about available career opportunities, visit www.underarmour.jobs.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour Connected Fitness powers the world's largest digital health and fitness community through a suite of open platform applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company's website at www.uabiz.com.
SOURCE Under Armour through PRNewswire by press release ©