Prince™ Serves Up Exclusive New Performance Apparel Line at Sports Authority

NEW YORK--Authentic Brands Group, LLC (ABG) and Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, today announced the launch of an all new Prince™ performance apparel line. The spring collection launches March 2015, and will be available only at Sports Authority locations and online at sportsauthority.com.

A leader in the racquet sports industry, Prince™ has traditionally focused on racquets, strings, balls and footwear as its key product offering. Just in time for the 2015 tennis season, this exclusive collection features men’s, women’s, and kids performance tennis apparel that compliments Prince™’s hardlines assortment. The new line will further enhance Sports Authority’s vast selection of Prince™ merchandise, making it the top destination for both recreational and competitive tennis players.

“We are excited to bring the new Prince performance apparel collection to Sports Authority. Prince is a recognized leader in tennis equipment, and now extending that same expertise to tennis apparel and accessories. We are thrilled to partner with Sports Authority, on this brand to further solidify their position as a designated sports brand destination.” said Nick Woodhouse, President and CMO of ABG.

The line offers head-to-toe performance tennis apparel that incorporates on trend, fashion elements. Abstract and floral prints, geometric patterns and vibrant tones are featured on classic tennis silhouettes including polos, crew necks, fitted tanks, pleated skorts and various styles of socks. Enhanced with UV protection, comfort stretch and moisture-managing fabrics, the collection focuses on performance technology for optimal function.

“We are dedicated to providing our customers with the greatest products from world class sports brands such as Prince,” said Stephen Binkley, Executive Vice President and Chief Merchandising Officer of Sports Authority. “Prince is a leader in the tennis category and we are excited to offer our customers apparel that not only performs at the highest level, but also looks great in action.”

Sports Authority customers and tennis enthusiasts are also invited to join The League, Sports Authority’s loyalty program, which gives members a point for every dollar spent. Within a quarterly period, members who earn 100 points or more will receive 5% back on all in-store purchases.
The launch will be supported by a fully integrated marketing program that builds brand awareness with new and existing customers.

For more information about Prince™ visit PrinceTennis.com, Facebook, Twitter and Instagram.
For more information about Sports Authority visit sportsauthority.com, Facebook, Twitter and Instagram.
About Prince™
Prince is a global industry leader in performance sporting goods manufacturing and distributing racquet sports equipment, footwear and apparel for tennis, squash and badminton. Since 1970, Prince has been manufacturing world-class and innovative equipment. Several of the world’s most famous athletes are sponsored by Prince, making these products part of one of the most recognizable and credible athletic performance brands on the planet. Product categories include racquets, footwear, apparel, strings, tennis balls, bags, grips, machines, player sponsorships and grassroots. Prince tennis products are sold at sporting goods retailers such as Sports Authority, local tennis stores, and online. Prince is a trademark owned by Prince Sports, LLC. ©2015 Prince Sports, LLC. www.princetennis.com
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 466 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information, or to shop online, visit www.sportsauthority.com. Follow Sports Authority on Facebook http://facebook.com/SportsAuthority and Twitter http://twitter.com/SportsAuthority.

About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com.

Contacts , Sports Authority: ICR / Kristen Fletcher, 203-682-8257 / Kristen.fletcher@icrinc.com
Prince™: Haley Steinberg, 646-612-7439 / hsteinberg@abg-nyc.com

Source Authentic Brands Group, LLC (ABG) and Sports Authority through BUSINESS WIRE by press release ©

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