With the expansion would Boa strengthen its position in Europe. Then can the cooperation with the existing brand partners to be intensified and more responsive. Boa company founder Gary Hammerslag cares even for the opening of a European office and the establishment of a local team. Therefore Hammerslag had already moved to Europe. "Our first big goal will be to find an experienced sales and marketing leadership that shares our corporate vision and is willing to accompany boa in an exciting phase of growth," he says.
Boa Technology 2012 laid the foundation for a successful year 2013: The company could record a growing base of more than 130 global and European brand partners in the snowboard, medical, outdoor, cycling, utility and golf industry. Among them are partners like Nike, Adidas, Salomon, Footjoy, Specialized, K2, DC and Head.
( German source Spomo.de )
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