This acquisition strengthens Navico in long-term market strategy, while maintaining and utilizing the existing relationships in Sweden. Companies will continue to operate without interruption in the new subsidiary with all current employees retaining their positions and customers will benefit from a more direct relationship with Navico.
"Despite the weather, we faced tough in recent years in the marine market depressed Sportmanship Marino has continued to increase its market share, which we believe is directly related to a range of innovative products and Navico hard work and dedication of the staff here in Sweden, "said Fredrik Lewren CEO Sportmanship Invest (former parent company Sportmanship Marino). "With Navico head of Sportmanship Marin, our existing customers will have access to greater expertise and a streamlined supply chain. It also allows Sportmanship to invest in their ambition to focus the group in the direction of sports and fashion. '
Leif Ottosson, CEO of Navico said: "We were extremely pleased Sportmanship Marin as distributor in recent years, but in a still difficult market, it is important that we build a closer working relationship with our clients to ensure that we meet their needs in the best way possible. Navico has established a solid product development process, releasing innovative new products to the market every month, and now we have to strive to become a world-class partner for our customers. This acquisition will help us to achieve this in one of our key territories. '
Sportmanship Marin AB distributed Navico brands with great success in Sweden in recent years alongside the world's leading marine hardware, Lewmar. Sportmanship Marin continue to distribute products Lewmar Sweden.
( French source voilenews.fr )
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