SKECHERS Named Best Lifestyle Brand of the Year at the 2014 Sports Trade Awards

LONDON--SKECHERS USA, Inc. (NYSE:SKX) announced that it was named Best Lifestyle Brand of the Year at The Sports Trade Awards. This achievement follows a year when SKECHERS won multiple industry awards in the United States, including Running Design Excellence and Children’s Design Excellence from Footwear Plus magazine, and Footwear News Brand of the Year for the Skechers GO collection. SKECHERS was also named Fashion Brand of the Year at the 2014 Footwear Industry Awards in the UK.

Peter Youell, Managing Director of SKECHERS UK and Ireland commented: “This most recent achievement reaffirms SKECHERS’ heritage as a leading lifestyle footwear brand, and reflects the strong foundation of our business. We are extremely proud to receive this recognition from The Sports Trade Awards, especially amongst such notable brands that were nominated in our categories. Continuing this momentum through the second half of 2014, SKECHERS will continue to develop exceptional lifestyle footwear across our women’s, men’s and kids divisions, as well as award-winning performance footwear.”

Paul Ryder, event director and publisher of the SGB group of magazines, said: “The 2014 Sports Trade Awards provided industry members with an opportunity to commend those who have achieved and contributed the most to the trade this year. We were amazed by the response we received – the awards have become an established event on the sporting industry calendar and we look forward to next year!”

Now in its second year, the prestigious awards event was held in June during the STAG UK Buying Show and organized by Datateam Business Media. These independent, credible and ethical awards offer a level playing field for brands, retailers and individuals to shine and be commended for their successes of the past year.

The Sports Trade Awards recognize excellence at every level, and SKECHERS won over a strong competitive field that included Nike, Adidas, Under Armour, Quicksilver and Fila. In addition, SKECHERS was highly commended in the Best Sports Brand Category alongside Nike, Adidas, New Balance and Asics.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world.

For more information, please visit skechers.co.uk, and follow us on Facebook (facebook.com/SKECHERS) (facebook.com/SkechersPerformanceUK) and Twitter (https://twitter.com/SKECHERS_UK) (https://twitter.com/SKXPerformance).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS UK/Ireland / Brett Worth / Tel: 01707655955 / brettw@eu.skechers.com
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