Having joined SPY in September of 2010, Charlie has led the direct sales effort in the western region—one of the most important territories for SPY in terms of sales and brand awareness—while also holding the position of category manager for the Crosstown Collection—a premium collection exclusive to select shops and boutiques worldwide. During his four years with the brand, Charlie has contributed to the 12 consecutive quarters of year over year growth that SPY has experienced.
Moving forward, Charlie will manage SPY’s direct selling efforts to independent retailers and eye care providers as well as oversee SPY’s key account business in the United States. Additionally, Charlie will continue in his role as the category manager for the Crosstown Collection, which will feature updated styles and colorways this October.
“Since joining SPY nearly four years ago, I have witnessed the reinvigoration of the brand thanks to the vision and leadership of Michael Marckx,” says Charlie Ninegar. “I am humbled and grateful for Michael's invitation to take on this role and I am thankful for the support of SPY's Board of Directors who backed Michael's vision, in this instance and many others. I look forward to playing a larger role is SPY's future success, and can't wait to get started.”
Michael Marckx, SPY President and CEO added, “It takes a special talent and combination of personality traits to contribute meaningfully to our vision of putting happy smiles on faces everywhere. Charlie brings a strong set of sensibilities and skills that are unusual in one person. He is well regarded by sales reps and customers alike and is able to think and act strategically about the brand’s larger picture. It’s an exciting time at SPY."
To learn more about the SPY Happy Lens™, go to http://www.spyoptic.com/happy. For more information about SPY, log-on to www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.
SPY Inc.:
We have a happy disrespect for the usual way of looking (at life) and the need to SEE HAPPY. It is this mindset that drives us to design, market, and distribute premium products for people who “live” to be outdoors, pushing the boundaries in action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand.
More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.
By press release
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