Sneakerheads Get an Assist with Sole Collector's Real-Time Feed of New Sneaker Releases

"Release Watch" gives sneaker fans timely on-sale alerts for hotly anticipated shoes

NEW YORK, July 9, 2014-- Sole Collector (solecollector.com), the online sneaker culture authority, today announces the launch of Release Watch, the first-ever, personalized, real-time service alerting users to up-to-the-minute sneaker news and releases. Subscribers can 'follow' individual shoes to receive breaking news and verified on-sale information about them via email.

Release Watch allows subscribers to track sneakers from Sole Collector's curated list of hotly anticipated sneaker releases, like those found on the Air Jordan release dates page. In addition to alerts for in-demand shoes, users can receive instructions on exactly where and when to purchase the sneakers, which are often of limited supply and hard to find. Since its recent soft-launch, Release Watch has been growing its user base at the rate of one new subscriber every 15 minutes.

"Sneakerheads are an obsessed breed whose tastes are a clear indicator of what silhouettes and colorways will work commercially on a broader scale the following season," said Nick Schonberger, Deputy Editor of Complex Media. "With Release Watch, we're able to satisfy their need to comprehensively track news about shoes and give them the step up they need to secure limited releases."

Because rumors about the launch of desirable sneakers are prevalent, Release Watch provides only news and on-sale information that has been verified, including where shoes can be purchased.

Sole Collector has also developed a proprietary Sole Collector Release Index (SCRI) that ranks the most coveted releases for the sneakerhead community based on crowdsourced data.

According to the SCRI today, the most watched upcoming releases are:

Air Jordan 6 Retro White/Sport Blue-Black (releasing on 8/30/14)
Air Jordan 3 Retro Wolf Grey/Metallic Silver-Black-White (releasing on 7/19/14)
Air Jordan 3 Retro Black/Sport Blue-Wolf Grey (releasing on 8/16/14)
Air Jordan 14 Retro Wolf Grey/White-Sport Blue (releasing on 8/2/14)
Air Jordan 14 Retro Black/Vibrant Yellow-White (releasing on 7/4/14)

Sole Collector has been recognized for its authentic voice, enormous and constantly updated sneaker database, and loyal and engaged community. The site was acquired last year by Complex Media, the premier multi-media lifestyle destination for young males. Sole Collector has 2.5 million unique monthly visitors* and the world's largest online sneaker forum, with over 380,000 members. The site also offers a sneaker release database with over 4,700 listings.

(*Google Analytics)

About Complex Media:

Complex Media (www.complexmediainc.com) is the largest multiplatform lifestyle destination for young males, with 110 million unique monthly visitors and 1.2 billion monthly pageviews (both per Google Analytics). The company has a collective of lifestyle sites for men, anchored by a flagship hub, Complex.com, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world's top brands.

Mario Ruiz/ MRPR/ mario@marioruizpublicrelations.com/ 917-864-5370

SOURCE press release by Complex Media

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