Salewa Speed Ascent Wins OutDoor Industry Award 2014

Boulder Colorado – Each year at the OutDoor trade fair in Friedrichshafen, the most innovative new products are recognized with the OutDoor Industry Award. To that end, industry experts on the panel of judges weigh the degree of innovation of several hundred entries in eight categories. After wins in 2012 and 2013, SALEWA footwear has again won the sought-after GOLD award.

For Summer 2015, the South Tyrol mountain sport specialist launches its new products along with a new logo at the OutDoor trade fair in Friedrichshafen, Germany. Plus, it has earned three OutDoor Industry Awards for product innovation.

“For the second year in a row, SALEWA has won three awards at the same time from the leading European outdoor trade fair. With the additional launch of a new logo at this time, these awards are even more important to us because they emphasize our strong drive for brand renewal and leadership in innovation. “I’m particularly pleased that in addition to two innovation awards, we also won in the area of sustainability. It’s good to see that our engagement has been rewarded … and that motivates our entire company,” said Heiner Oberrauch, president of the SALEWA-Oberalp Group.
The winning product in footwear is the new for SS15 Speed Ascent.

Featuring Take-Off technology, a pre-cambered position for the toes, plus VIBRAM’s Rolling Gait System: a rocker-shaped sole for quicker and safer acceleration. You’ll want to roll with Speed Ascent to save energy and be more efficient in technical terrain. Combined with a double-row lacing system and an overlapping tongue the fit, function, and support is unmatched.

Find out more at this years Outdoor Retailer Show in Salt Lake City, Booth number 18011.
Salewa North America offers a wide range of footwear to match any adventure you aim for. To find out more visit us at Salewa.com or Facebook.com

The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and two of the world’s preeminent backcountry ski brands, Dynafit (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland) and the most trusted name in climbing Wild Country. http://www.salewa.com

Media Contact:
Eric Henderson   / 303.444.0446   / Eric.Henderson@Salewa.com 

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