Pearl Izumi started by designing the women’s line, rather than working backwards from the men’s line, a decision driven by the opportunity to deliver innovative gear for women that they could feel good in. This same focus energized their men’s line, with a goal to make a rider’s outfit suit their personal style.
“Technical performance is expected at this point, so we looked at how we could be different in fit, color, and how riders want to feel on their bike. Lots of industry folks have wondered why women don’t spend more money on cycling apparel, and we found that they feel what’s currently available doesn’t reflect who they are”, said Pearl Izumi marketing manager, Andrew Hammond. “Women want to ride, and they also want to look and feel good in what they’re wearing. This collection delivers.”
The new women’s line includes a wide range of styles; tanks, sleeveless, traditional 3-pocket, short sleeve and 3/4 sleeve jerseys, plus run inspired 5″ inseam shorts to full baggy style shell shorts. The men’s line also features a range of styles with unique trail, XC and all-mountain designs.
Highlights for Spring/Summer 2015:
W Summit Short- A lightweight tailored option with stretch fabrics, it’s a go-to short to wear with your favorite liner. Features include a water resistant DWR treatment; snap front closure with zip fly, internal waist adjustment, two hand pockets and 11″ inseam. $70
Pearl Izumi MTB apparel is now available at select retailers nationwide.
About Pearl Izumi
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.