BMW Motorrad’s outstanding position in the category ‘Enduro/Supermoto’ was confirmed by the R 1200 GS on first place. Finishing second and third in the class ‘Sporty Allrounders’ the R 1200 RS and K 1300 S underlined their qualities of being fast, sporty long distance machines. The S 1000 R’s consistent interpretation as a sporty, riding-dynamic roadster was honored by the PS readers with a third place in the category ‘Naked’.
With the positions two and three, two more rostrum places in the category ‘Crossover‘ were scored by the S 1000 XR and F 800 GS. In the category ‘Sport Motorcycle‘ the BMW S 1000 RR finished second. One more time, the PS readers honored the combination of four-cylinder performance, Race ABS and Dynamic Traction Control DTC as well as the semi-active chassis technology Dynamic Damping Control DDC with regard to super sport riding dynamic.
Stephan Schaller, Head of BMW Motorrad, to the results of this readers election more than 21.000 readers took part in: ‚I’m pleased to see the outstanding results our motorcycles have achieved at this election which is focused on sporty motorcycles. I’m particularly glad about BMW Motorrad being elected the best motorcycle brand as well as nearly 20 percent of the readers intending to decide for a BMW when they buy their next new motorcycle. That’s a proof of our make’s desirability and I’m very grateful to the PS readers for this strong vote.’
The price-giving ceremony was held at the 7th of May, 2015 in Bad Mergentheim, Germany.
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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