"Nike Community Stores are about neighborhood roots and community connection,” said Dennis van Oossanen, Vice President of Nike’s North America Direct to Consumer business. “So when we looked for a location, we wanted a place that was instantly recognizable, that expressed the unique spirit of Flatbush and Brooklyn and that amplified the values of the Nike brand. We think we found the perfect spot.”
Nike retail stores give consumers an all-access pass to the world of Nike products and services. As part of the Nike retail experience, the mission of the brand's Community Stores is to build and empower a healthy local community through the unifying power of sport and to serve as a catalyst for positive change by partnering with local organizations.
Community Store athletes further demonstrate their commitment to the neighborhood by volunteering their time to local non-profit organizations and to Nike’s broader sport-related efforts, and will be empowered to award grants from the store to local organizations.
“We’re excited to bring the power of this model to Flatbush to make a positive impact on the local economy and to inspire the neighborhood,” said Eric Grimes, VP, GM of Nike East.
These efforts will build on afterschool programming underway in the New York area, resulting from a partnership between Nike and the NYC Department of Youth & Community Development, executing the Zoom League basketball program and the Honor Roll Skate Club skateboarding initiatives for middle schools. Additionally, proceeds from Nike's Direct to Consumer gift card program have gone to support Let's Move! Active Schools in Brooklyn.
Local Design Elements & Product
All Nike Community Stores include design elements and products that reflect the heritage of the surrounding neighborhood. In the Flatbush store, these elements include Brooklyn imagery shot by local photographer Anthony Blasko, including shots of store athletes from Nike retail stores in the New York area, Brooklyn-specific products only available at the store and gear from local sports teams.
The Flatbush Community Store product offerings lead with Nike running, training, basketball and sportswear products for women, men and young athletes. Through the Nike.com Assist service, consumers can also purchase product from nike.com, together with in-store products, in a single, mobile transaction and with no shipping cost to their homes or the store. At a new digital lounge coming to life in Brooklyn, consumers will also be able to sign up for Nike+ Training Club and Run Club community events in New York City from four in-store screens, as well as customize and order direct from the device a pair of NIKEiD shoes.
For more information about Nike New York stores and the current Nike+ Training Club and Nike+ Run Club schedule, consumers can sign up at the Flatbush Community Store's digital lounge, visit nike.com/nyc or follow @NikeNYC on Twitter.
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