SANTA CRUZ, Calif., (May 20, 2015) – Zero Motorcycles,
the global leader in the electric motorcycle industry, announced today
that it is lowering prices by $1,350 across its 2015 model line. Seeing
its battery costs fall and energy density increase faster than
anticipated as it develops successive model years of high performance
electric motorcycles, Zero Motorcycles has decided to deliver this
increased value immediately to consumers in North America.
“As leaders in this space we believe it is important to pass on the
benefits of improved battery technology and our increased scale to
consumers as soon as possible to allow more motorcyclists to experience
the thrill of electric,” said Richard Walker, Zero Motorcycles CEO.
“We’re not here to do things as they’ve been traditionally done in the
motorcycle industry. Making this change mid-season to deliver great
value to consumers at industry-leading price points, rather than waiting
for 2016, is just the right thing to do.”
Since most distribution partners across the world buy Zero motorcycles
based on the US MSRP, Zero will be able to pass on the benefit of these
newly announced prices to consumers in their local markets. In Europe,
these cost reductions will allow Zero to absorb the currency impact of
the weakened Euro without raising prices from their current levels.
“This announcement will benefit the consumer and, of course, further
accelerate our growth. We are the acknowledged technology and commercial
leaders in the burgeoning electric motorcycle market, and this move
positions us well to remain on top,” said Pieter de Waal, Zero
Motorcycles VP of Global Sales and Marketing.
The new US MSRP for 2015 Model Zero Motorcycles are as follows:
| Model | ZF2.8 | ZF5.7 | ZF9.4 | ZF12.5 |
| 2015 Zero FX | $8,495 | $10,990 | ||
| 2015 Zero DS | $11,995 | $13,995 | ||
| 2015 Zero S | $11,995 | $13,995 | ||
| 2015 Zero SR | $15,995 |
*Prices do not include sales tax, destination, freight, set-up, licensing or registration charges. Other charges may apply.
About Zero MotorcyclesZero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.
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Media information: Phone: (831) 325-0273 / Email: media@zeromotorcycles.com
Videos, photos and more press related info: http://www.zeromotorcycles.com/press/
For more information on Zero Motorcycles or to learn more about its complete motorcycle line, including the Zero S, Zero SR, Zero DS, and Zero FX motorcycles, visit: http://www.zeromotorcycles.com/
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