Jetboil®, Inc., the world’s leading brand of outdoor cooking systems and a division of Johnson Outdoors (Nasdaq: JOUT) is pleased to announce two new additions to its product and marketing teams. Sara Lawhead joins Jetboil as Product Manager, and Dina Sutin joins Johnson Outdoors as Marketing Specialist for its camping division that includes Jetboil, Eureka!, and Silva brands.
Lawhead joins Jetboil
and Johnson Outdoor Gear from Wilson Sporting Goods where she headed up
their Global Product Management for the Baseball and Fastpitch
Divisions. Prior to Wilson, Lawhead completed her undergraduate degree
at DePaul University, where she was Captain of the DePaul Softball Team
and a participant in the Women’s Softball College World Series. Her new
responsibilities at Jetboil will include product management and future
“I am extremely excited to join the Jetboil and Johnson Outdoor
Family,” said Lawhead. “Jetboil was the first brand to create the
outdoor cooking system and has since paved the way as the category
leader in innovation and technology. I am eager to use my consumer and
product background to the push the limits and further evolve the camp
An avid outdoorswoman and a long-term dedicated Jetboil user, Dina
Sutin joins Johnson Outdoors as marketing specialist for its camping
division. In her new role Sutin will bring a wealth of experience with
graphic design, photography, video production and social media
marketing. A graduate of UW-Madison, Sutin chose to come to New
England’s mountains to continue her marketing career and outdoor
“I’m excited to announce the newest members of our team,” said
Christopher Martens, Business Director of Johnson Outdoor Gear. “Sara
and Dina bring exciting, consumer-centric, innovative and
category-changing ideas to the table. With their history in consumer
products and their strong marketing backgrounds, these two women will
undoubtedly lead the Jetboil team to success.”
Both join Jetboil and Johnson Outdoors in Manchester, NH.
ABOUT JETBOIL®, INC.
its inception in 2004, Jetboil’s category leading cooking systems have
won numerous awards both inside and outside the outdoor industry. The
proprietary FluxRing® technology, at the heart of Jetboil® cooking
systems, defines efficiency, safety and ease of use and its introduction
revolutionized the outdoor cooking category. Jetboil® is committed to
simplifying and personalizing outdoor cooking and fueling a world of
exploration. Jetboil® is the trusted and indispensable companion of
those who push the limits of their endurance and the boundaries of their
Visit Jetboil at www.Jetboil.com.
ABOUT JOHNSON OUTDOORS INC.
Outdoors is a leading global outdoor recreation company that turns
ideas into adventure with innovative, top-quality products. The company
designs, manufactures and markets winning, consumer-preferred brands
across four categories: Watercraft, Marine Electronics, Diving and
Outdoor Gear. Johnson Outdoors’ familiar brands include: Old Town®
canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles;
Extrasport® personal flotation devices; Minn Kota® motors; Cannon®
downriggers; Humminbird® marine electronics; LakeMaster® electronic
charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses;
Jetboil® outdoor cooking systems; and Eureka!® camping and hiking
Sam Petri / Denny, ink.
307.200.6001 / email@example.com