KEEN, the leading manufacturer of original hybrid footwear, is expanding their fast-growing Utility and Kids categories with the announcement of new leadership appointments. Today, the company welcomes seasoned footwear veteran Chris Heffernan as General Manager of KEEN Utility and Erin Simons' promotion to Kids Business Unit Director.
brings multiple years of brand management experience and more than 16
years in various leadership positions within the footwear industry.
Simons has doubled the size of KEEN’s Kids business over the past five
years. With the increased focus on KEEN Utility and Kids, the brand will
continue to bolster its leadership, product innovation, and fan growth
across these channels.
"At KEEN we are focused on building our
connection to fans who live, play, and work outside," said KEEN
President, Steve Meineke. "We are excited to have these key new leaders
in place to drive growth in both our Utility and Kid’s businesses. Chris
joins a strong team on our Utility business and will bring his strong
business acumen skills and brand building experience to help further
accelerate growth. Erin has done a tremendous job with our Kids business
and we’re excited to elevate her role and bring even more depth to this
growing segment of KEEN."
As GM of Utility, Heffernan will
oversee strategic long-range planning, sales leadership and product
development management, expanding the American Built collection, and
aligning targeted marketing strategy. His direction will help drive
sustainable business growth for KEEN Utility and inspire product
innovation, design, and development.
also spent seven years at Timberland as Global Brand Manager and
Director of New Product Development where he helped build Timberland
PRO, and led a team that developed key new product initiatives and
technologies for the industrial and service footwear industries that are
still in the market today.
“I am extremely excited to be
joining KEEN and the Utility Team,” said Heffernan. “In just a few
short years they have achieved tremendous growth in the safety footwear
market and I am looking forward to working with this talented team to
develop a superior understanding of our consumers' safety footwear needs
and uniquely deliver innovative new products that further define and
enhance the KEEN brand."
In addition to new leadership in the
Utility category, Simons’ promotion to Kids Business Unit Director will
elevate KEEN's connection to its core kid's line consumer - moms. In her
new role, Simons will analyze market landscape and identify growth
opportunities with core demographics, drive leading-edge design and
development, support retail sell-in and sell-through, and manage
top-and-bottom line category growth. The multi-functional category
includes sandals, hiking shoes, winter boots, and lifestyle shoes for
young adventurers and explorers.
“What makes KEEN a special place to work are the people and team I interact with daily; having this opportunity to further grow
the kid’s category is very exciting,” said Simons. “As a mom, I know
that kids are always finding and inventing new ways to play, and KEEN is
perfect fit for their every adventure.”
Inspired by a love of the outdoors, KEEN, Inc., manufacturer of hybrid
outdoor and casual products, including footwear, clothing, and
accessories, is dedicated to creating quality products that support the
lifestyles and outdoor adventures of active people around the world.
KEEN products can be found online and through more than 5,000 retail
locations in more than 60 countries, as well as in KEEN Garage retail
stores in the U.S., Europe, and Asia. The company’s operations and
culture reflect a stand-out commitment to building a strong community
and a healthier planet so that all can create, play, and care.
more at http://www.keenfootwear.com.
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