Point 65 Sweden, the industry-leading Scandinavian manufacturer of innovative paddle sports gear, packs and outdoor products, has partnered with Pale Morning Media LLC for public relations support.
Point 65 Sweden is committed to design innovations that truly improve
the outdoor experience. The brand is best known for its modular (take
apart) kayaks and standup paddleboards (SUP) that can be disassembled
into manageable sections for easy transportation.
The proprietary modular system also allows the boats to be assembled
as either a solo or multi-cockpit craft for unprecedented versatility.
Point 65’s packs are equally progressive, with collection of unique
hard-shell packs that double as the highest rated spine protectors in
the world, as well as a series of protective duffels and device
The pinnacle pack in the collection — the Point 65 Boblebee —
features a high impact outer shell with interior organization designed
for protecting the precious gear and spines of photographers,
motorcyclists, and outdoor enthusiasts.
“Point 65 Sweden is creating new product categories, not merely new
products. That combination takes commitment and creativity, and is a
breath of fresh air in a market that continually craves true innovation,
” said Drew Simmons, Founder and President of Pale Morning Media.”
Based in the Mad River Valley of Vermont, Pale Morning Media
(www.palemorningmedia.com) is a national public relations and creative
communications firm dedicated to increasing the quantity and quality of
brand visibility. Founded in 2001, Pale Morning Media specialties
include support of outdoor, travel, fishing, and made-in-USA brands.
Point 65 Sweden will attend the Outdoor Retailer Summer Market 2015
in Salt Lake City, Utah, August 5-8. Their booth will feature their
complete line of innovative backpacks and paddling products, including
its new modular Tequila! GTX Angler Tandem/Solo kayaks.
For additional media information about Point 65°N Sweden, contact Kara Herlihy at Pale Morning Media at (802) 583-6070 or firstname.lastname@example.org
ABOUT POINT 65°N SWEDEN
Founded in 1996 and dedicated to quality, form and function through
Scandinavian design, Point 65 Sweden is one of the fastest growing
outdoor brands in the world. Point 65 Sweden offers a wide range of
paddle sports products, packs and bags highlighted by its acclaimed line
of modular, take-apart kayaks and SUPs. The Snap-Tap take-apart system
allows boats to be disassembled into manageable sections for easy
storage and transport inside a vehicle. Modular watercraft eliminates
the need to lift a kayak onto a roof rack along with costly and complex
transportation mechanisms such as trailers and lift-assist roof racks.