Assos of Switzerland Expands ProShop Concept in North America

Assos, the pioneer of technologically advanced, design-driven cycling apparel, announced the opening of three new ProShops across North America with ATA Cycle in Concord, MA, Signature Cycles in Greenwich, CT and West Point Cycles in Vancouver, BC.

 These openings come just over a year after the first Assos ProShops in North America were created in partnership with La Bicicletta in Toronto and Fresh Bikes in Arlington, VA. The ProShop, “Shop in Shop”, concept was introduced by Assos in December 2012 in Madrid with Castellana Cien Bicis. There are now 23 ProShops across the globe with 7 more scheduled to open by the end of 2015.

The kick-off to the 2015 Assos ProShop openings in North America was at ATA Cycle in Concord, MA on May 1st followed up by the ribbon cutting celebration at Signature Cycles in Greenwich, CT on May 7th. More recently, the first ProShop in Western Canada was unveiled in conjunction with West Point Cycles in Vancouver, BC on June 4th.

Désirée Bergman-Maier, the Global Experience Manager and daughter to Assos founder Toni Maier, was in attendance from Assos headquarters in Switzerland for the Signature Cycles event. “The ProShop is a beautiful way for the Assos family to connect directly with our....

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Source sportsonesource.com

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