Assos, the pioneer of technologically advanced, design-driven cycling apparel, announced the opening of three new ProShops across North America with ATA Cycle in Concord, MA, Signature Cycles in Greenwich, CT and West Point Cycles in Vancouver, BC.
These openings come just over a year after the first Assos ProShops in
North America were created in partnership with La Bicicletta in Toronto
and Fresh Bikes in Arlington, VA. The ProShop, “Shop in Shop”, concept
was introduced by Assos in December 2012 in Madrid with Castellana Cien
Bicis. There are now 23 ProShops across the globe with 7 more scheduled
to open by the end of 2015.
The kick-off to the 2015 Assos
ProShop openings in North America was at ATA Cycle in Concord, MA on May
1st followed up by the ribbon cutting celebration at Signature Cycles
in Greenwich, CT on May 7th. More recently, the first ProShop in Western
Canada was unveiled in conjunction with West Point Cycles in Vancouver,
BC on June 4th.
Désirée Bergman-Maier, the Global Experience
Manager and daughter to Assos founder Toni Maier, was in attendance from
Assos headquarters in Switzerland for the Signature Cycles event. “The
ProShop is a beautiful way for the Assos family to connect directly with