|Pitch 40 (Alpine)|
Mystery Ranch, founded by Dana Gleason and Renée Sippel-Baker in 2000, has become well known for its load carriage systems and Built for The Mission packs for military, hunting, wildland fire fighters and mountaineering customers. The brand, which has been available at retail in Japan and online in the US, will now be available to US and Canadian customers in select outdoor retail stores around the country.
“We’ve been immersed in building mission-based packs for professionals for the last decade,” says Dana. “We’re excited to bring this knowledge home to Outdoor, where we first started – to our people who are passionate about exploring the mountains and wild places.” Dana is known for the Terraplane pack under his namesake brand, Dana Designs, which operated from 1978 to 1985. Trusted among mountaineers and backpackers, Dana’s packs have long been reputed for their uncompromising durability and comfortable carry.
“It’s no secret that Dana and the team have been working on the new Mountain Line for the past few years. We’ve been sharing the progress with trusted retailers over the last year and now they want to see the results,” says Alex Kutches, Vice President of Marketing. “We are currently on the road showing the line and buyers are very enthusiastic. We are looking forward to Outdoor Retailer where we’ll introduce the line to select dealers across the US and Canada.”
The new 2016 Mountain line grew out of the user-centric packs built for professionals who depend on their pack day-in and day-out. Unmatched durability and a comfortable carry are paramount in the Mountain Line for 2016.
The 2016 Line consists of:
- Expedition – Built to endure weeks on a mountain and years of abuse
- Trail – Built lighter and sleeker for two or three day backpacking or thru hiking
- Alpine – Built light and fast for peak bagging, day hikes and alpine climbing
- Every Day Carry – Built with the Heritage look for everyday use
Mystery Ranch is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, Mystery Ranch designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist.
For more: http://mysteryranch.com #builtforthemission
Media Contacts: Paige Boucher / 970.291.4155 / firstname.lastname@example.org
Erin Brosterhous / 970.846.1684 / email@example.com