Auburn, N.H. — Fischer Skis US LLC, a family-owned
global leader and supplier of snowsports products, announced it
has hired Denny, ink. as its public relations agency of record. Based in
Jackson Hole, Wyo., Denny, ink. is a dynamic boutique public relations
firm with years of experience crafting and executing highly successful
campaigns throughout the snowsports, outdoor and cycling industries.
“Denny, ink’s experience, creativity, and authenticity is extremely
reputable with both the endemic and mainstream media,” Fischer Skis US
President Willy Booker said. “We’re excited for Denny, ink. to help
broaden our bandwidth and to help ensure that the Fischer brand and its
products are top of mind with our customers.”
“As life-long skiers, skiing is at the core of our agency’s DNA,”
Denny, ink. founder Chris Denny said. “Delivering some innovative
technologies for this season, Fischer’s new Ranger series and its latest
assortment of backcountry products is something we can authentically
represent from here in Jackson Hole, home to the biggest and best
freeride skiing in America. We’re excited to partner with Fischer to
create some exciting campaigns and bring this mountain brand the
recognition they deserve.”
About Fischer Sports
Fischer Sports develops,
produces, and distributes first-class skiing equipment. As an
independent, family-owned, single-source supplier for both Alpine and
Nordic skiing equipment, Fischer offers only premium quality products.
Fischer’s loyal customers are its greatest asset. www.fischersports.com
About Denny, ink.
Based
in Jackson Hole, Wyoming, Denny, ink. is a full-service public
relations agency that specializes in developing integrated brand
communication and new media programs for companies in the outdoor,
snowsports and action sports industries. Founded in 2006, Denny, ink.
has established itself as a respected resource – providing on-target
communications with front-end experience, creative concepts and
enthusiastic industry representation. www.dennyink.com
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