Winners will be featured in UA NEXT youth marketing initiatives throughout the year, participate in a seasonal photo shoot, and much more. Debuting this summer are the first installments of the campaign’s video series, featuring several members of UA’s professional athlete roster with Team UA NEXT winners who compete in their same sport. Each video shows the pairs in action on the field, on the track, or in the gym, demonstrating what it takes to go from being NEXT to being elite. The first short film in the series can be viewed here and features U.S. Olympic sprinter Natasha Hastings and Jordan Bray, an 8 year-old up-and-coming track star from Calera, AL.
“Team UA NEXT provides an amazing platform for us to interact with the future Jordan Spieths, Steph Currys, and Lindsey Vonns of the world,” said Adrienne Lofton, SVP of Brand Marketing, Under Armour. “These are the athletes that will be shaping the sports landscape, and it’s an opportunity for them to experience Under Armour in a unique and dynamic way. Last year’s campaign revealed such an incredible depth of youth talent and energy, and that makes us even more excited to see what this year has in store.”
New to the campaign this year is a digital submission component that allows parents or guardians of athletes who are unable to attend an in-person event submit an online athlete profile, making the competition accessible to an even larger pool of hungry athletes. Parents and guardians can complete an online profile and submit materials for consideration.
Young athletes can also compete for their spot at in-person events hosted by Under Armour on the Team UA NEXT national tour. Each stop will hold four physical challenges for participants, including the broad jump, sled push, agility tires and fifty yard dash, as well as a chance to explain why they deserve a spot on the Team UA NEXT roster. Tour stops include:
- June 27: Macy’s Herald Square/New York, New York
- July 1: Dick’s Sporting Goods/Columbia, MD
- July 3: Dick’s Sporting Goods/Pittsburgh, PA
- July 18: Scheel’s/Overland Park, KS
- July 21: Under Armour Factory House/Omaha, NE
- July 25: Scheel’s/Rochester, MN
- August 1: Academy/Austin, TX
- August 5: Hibbett Sports/Fultondale, AL
- August 8: Belk/Huntsville, AL
- August 9: Belk/Cool Springs, TN
- August 15: Under Armour Factory House/Hershey, PA
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company's website at http://www.uabiz.com.
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