Chaco is opening its first-ever pop-up retail store in Chicago in concert with the Grateful Dead’s Fare Thee Well shows at Soldier Field. The store will open at Timbuk2’s Bucktown location, June 22-July 6, and will feature the brand’s limited-edition “Dancing Bears” and “Steal Your Face” Grateful Dead sandals.
Last month, Chaco introduced two sandal options
featuring the band’s iconic Dancing Bears and Steal Your Face designs.
The limited-edition sandals sold out in a matter of hours on Chacos.com.
store activation in Chicago gives us a great opportunity to celebrate
with Deadheads and also to engage a broader consumer group in a key
market,” says Josh Weichhand, Chaco’s brand marketing manager. “The
store concept marries classic Deadhead psychdelia with a modern design
aesthetic to create a retail concept that we think is really unique.”
will host a launch party at the pop-up store on the evening of Monday,
June 22, which will include a DJ, beer provided by local brewery,
Revolution Brewing Company, and appetizers supplied by local vendors.
Chaco's Fit for Adventure national tour
will also make a stop at Soldier Field’s vendor area during the
Grateful Dead concerts, featuring a booth with product try-ons,
sweepstakes entries, and giveaways.
Store Location and Hours:Timbuk2 Bucktown1623 N. Damen Ave.Chicago, Ill. 60647
Mon.-Sat. 11 a.m.-7 p.m.Sun. 11 a.m.-6 p.m.
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed,
the American Podiatric Medical Association (APMA) has awarded the Seal
of Acceptance to all Chaco footwear styles. The APMA Seal is intended to
raise awareness by identifying products of exceptional quality that are
manufactured with comfort, health, and safety in mind. Simply put,
Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear,Twitter: Chacousa.
is a part of Wolverine Worldwide's Performance Group, which also
includes the notable lifestyle brands Merrell, Saucony, and Cushe.
Source Chaco ©