Premium Sports Lifestyle Brand Puts the Spotlight on the Collegiate Licensing Market
BOSTON, Sept. 1, 2015 -- '47, premium sports lifestyle apparel and headwear brand announced today its partnership with 686, global leader and innovator of snow technical apparel, to create a collegiate tech capsule collection for the Winter 2015/2016 season.
Featuring an eclectic mix of outerwear, tech apparel, water resistant headwear and accessories, the 686 x '47 collection delivers a crisp aesthetic that blends futuristic camo patterns, color blocking and classic logos of collegiate marks, with technical progression.
The capsule line features logos and marks of fourteen universities and colleges across the U.S., which includes Boston University, Brigham Young University, University of California, University of Colorado, Dartmouth College, Harvard University, University of Michigan, University of Nebraska, Pennsylvania State University, University of Southern California, University of Texas, University of Vermont, University of Wisconsin and Yale University.
"We want to bring something new and fresh to the collegiate market," said co-owner of '47, Steven D'Angelo. "Through the lens of sports, forming an alliance with the innovators of snow outerwear to offer a modern and technical collection to this market that can be worn on the mountain or on campus," added D'Angelo.
The collaboration blends 686's experience crafting technical apparel with '47's deep roots in collegiate headwear and apparel. At its foundation, the project is built upon mutual respect and a shared commitment to progression. This collection release is just one of many that are in the works between both brands, as it will be long-lasting partnership.
"I started 686 in my dorm room in college, so working together with '47 on a collegiate capsule really brings things full circle," explains Michael Akira West, founder and CEO of 686. "Waterproof, breathable and antimicrobial apparel is something that we've lived by for the past 23 years. Combining our history in the snow with the collegiate market is something that's never been done before and I'm excited to take this journey with the '47 team."
The capsule consists of one waterproof and breathable outerwear jacket, one water repellant insulator, two facemasks, two shirts, one hoodie, two cuff knits and two waterproof hats made from 686's infiDRY® outerwear fabrics. '47 spearheaded the streetwear and headwear, while 686 developed the outerwear and facemasks. This collection kicks-off their Fall 2015 launch.
Starting today, 686 x '47 collection will be available for purchase on 47brand.com, 686.com and at select campus book stores across the fourteen universities and colleges involved. All items within the line range from $25-$250.
'47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D'Angelo's were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, '47 is currently managed by Arthur's four sons, Bobby, David, Mark, and Steven. '47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, Major League Soccer, The United States Soccer Federation and over 900 collegiate programs. '47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA.
For more information, please visit www.47brand.com.
686 Technical Apparel was started twenty three years ago with an open mindset to create innovative and top quality products that push the boundaries of protection and provide positive experiences through unexpected design. It's this everlasting obsession to continually explore technical innovation through fabrics, fits, function and fashion that inspires us daily. All 686 Technical Apparel is designed by those out there, living it daily, and is 100% washable, providing you the opportunity to revitalize its appearance and function over and over again. High tech. Good times. This is 686.
For more information visit www.686.com
SOURCE ’47 through PRNewswire by press release ©