14/02/2013

Business news : Julbo’s 125th Anniversary Celebrates Mountaineering Optic Heritage

WILLISTON, VT., Feb 13, 2013 -
Born high in the mountains of Europe’s eyewear capital, in the Jura Mountains of France, Julbo’s origins date back to 1888 when company founder, Jules Baud, designed the first pair of protective eyewear for crystal hunters in the Alps. Since its inception, Julbo’s passions for the mountains and outdoors drive the spirit and innovation of the mountaineer optics pioneer and leader in protective eyewear.

As 2013 marks the family-owned business’s 125th anniversary, Julbo celebrates its heritage of innovation from revolutionizing glacier glasses to creating the most protective children’s eyewear collection and leading performance and travel collections with advanced lens technology. Drawing inspiration from upholding a trusted legacy, Julbo looks towards another 125 years of bringing outdoor enthusiasts the most technical and functional eyewear on the market.

As an emblem of its 125th anniversary, Julbo is proud to release the limited edition Mythic Vermont glacier sunglasses. The classic style is complete with leather side-shields, curved and wrapping temples, round-shaped polycarbonate lens and special aesthetics to commemorate the milestone. 

Julbo’s original Vermont glacier sunglasses were first introduced in the 1950’s and marked the start of climbing’s glory days, as mountaineers set out to conquer first ascents of the highest peaks with the gear and protective eyewear they needed. Over the last half-century mountain guides worldwide have endorsed the design while rock stars have embraced its style, making it a sought-after collector’s item.

Turning 125 years old is all the more reason to revive the timeless style that best represents the Julbo brand and its heritage of mountaineering optics. The Vermont Mythics will be available at select dealers and Julbousa.com for a limited time.

Join the anniversary celebration and learn more about Julbo at www.julbousa.com.

MJ Carroll / Verde PR & Consulting / mj@verdepr.com / 970.259.3555 x2

1 commentaire:

  1. I've had a pair of Julbo Ultra Sunglasses like these http://www.aboveandbeyond.co.uk/.julbo-ultra-sunglasses_3660576013803.htm for a year or so, however I had no idea of the heritage of the brand. It makes them feel even more special now :)

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