Rossignol has signed a strategic partnership agreement with the Best of the Alps association, which encompasses the 12 most prestigious resorts in the French, Austrian, Italian, Swiss and German Alps: Chamonix Mont-Blanc, Cortina d'Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg, Saint-Moritz and Zermatt. These prestigious destinations play host to over 10 million visitors from more than 60 different countries.
Rossignol and these legendary resorts champion the same values, such as authenticity and excellence, as well as sharing the determination to give winter sports enthusiasts an exceptional experience.
The Rossignol Group is giving an even clearer illustration of its desire to reach out to enthusiasts, while taking an analytical look at skiers' uses and needs. This partnership is also part of the Rossignol Group's offensive strategy targeting the Austrian, Swiss and German markets.
Events will be staged in the resorts during the three-year partnership to give the group's brands an even higher profile in these symbolic resorts. To mark the launch of the partnership, Rossignol will use this winter to offer a limited-series high-end piste ski proudly flying the Best of the Alps colors, which will be available in partner resorts.
(Source rossignol )
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