37.5 Beefs Up Sales Team

37.5, the fiber technology provider, has hired a number of industry veterans across North America and Europe to support its sales efforts. The team will report directly to EVP of global sales, marketing and merchandising, Scott Branscum.

“Today’s consumers continue to seek technology in everything they buy, including their apparel and footwear. More and more retailers and brands across the globe are looking to infuse 37.5 technology into their products to enhance end performance and consumer appeal,” said Branscum.

“As we continue to manage the growth of our patented technology and provide marketplace distinction for brands, our corporate philosophy is anchored on the concept of partnership building. We are excited to add this group of experienced sales professionals who bring a proven history of building strong partnerships with iconic consumer brands.”

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