“So much of these films are shot in the extreme backcountry of Alaska, that it seemed like a perfect match for Alaskan to be the beer poured at the premiere of the film, and more showings throughout our western states,” said Will Race, Promotions Manager for Alaskan Brewing. “An added bonus for us is the number of Alaskan riders featured in the film, including Lucas Merli of Juneau and Ryland Bell from Elfin Cove and Fairbanks. It’s great to see this next generation of extreme snowboarders coming to the forefront, and we are excited to be a part of it.”
Those extreme riders are part of a second partnership – this with Jones Snowboards. Jones Snowboards has designed limited edition Alaskan Brewing Co. split and snowboards that will be available through special promotions this winter.
These won’t be your typical beer boards hanging on the wall. These Austrian-made, award-winning boards are suitable for freestylers and freeriders who want to shred the entire mountain or get off the beaten path.
“Jones Snowboards and Alaskan Brewing seemed like such a natural fit that we found ourselves asking ‘Why haven’t we done this before?’” said Jeremy Jones, Founder of Jones Snowboards and star of the film. “And having Alaskan Beer on hand at these showings of ‘Higher’ has helped remind me of one of the reasons I love Alaska so much.”
An estimated 4,000 people attended the premiere in Squaw Valley, where Alaskan featured its Freeride APA, Hopothermia and Amber. The Freeride APA label features a snowboarder who just happens to be one of Alaskan’s brewers, Tyler Lindquist, who was also at the premiere.
“Meeting Jeremy was a genuine thrill,” said Lindquist (Shown here with Jones at Lake Tahoe.). “For so long, he has been such a wonderful example of someone who has lived his life with passion and purpose, and someone who embodies the spirit of the Alaskan lifestyle that we try to put into our beer. Also, the movie was awesome.”
The movie is now on a tour through the west, including Alaska, and Alaskan beer will be poured at 29 of the upcoming showings. Some dates are not yet finalized, but the following days and times are set:
Seattle WA Neptune Theatre 9/18/2014
San Francisco CA Palace of Fine Arts 9/24/2014
Santa Monica CA Santa Monica pier 10/2/2014
La Jolla CA Sherwood Auditorium 10/3/2014
Bellingham WA Mt. Baker Theatre 10/4/2014
Boulder CO Boulder Theatre 10/9/2014
Denver CO Oriental Theatre 10/10/2014
Missoula MT Wilma Theatre 10/10/2014
Denver CO Oriental Theatre 10/11/2014
Jackson Hole WY Center for the Arts 10/11/2014
South Lake Tahoe CA Montbleu Casino 10/16/2014
Boise ID Egyptian Theatre 10/16/2014
Bend OR Tower Theatre 10/18/2014
###Contact: Andy Kline, Communications Manager, Alaskan Brewing Co. 907.321.8544 firstname.lastname@example.org
By press release