NEW YORK, Sept. 24, 2014 -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, announced that NBA star James Harden, is challenging the Internet to a game of HORSE, the popular basketball pickup game. Starting today through October 1, fans can submit videos of their best shots using Vine, Instagram or YouTube and tag @footlocker #HorseWithHarden for the chance to compete in the game and have their shot taken by Harden.
Foot Locker's #HorseWithHarden challenge will take place on the evening of October 1 when Harden views and attempts to match selected shots from a secret location. Harden's made or missed attempts will be shared with the world via Foot Locker's YouTube channel and Twitter page. If Harden misses a shot, he gets a letter. If he hits a shot, the Internet gets a letter. The first to get the other to spell out HORSE wins the game. A series of games will be played that night.
Boobie Smooth, legendary New York City personality and streetball icon, will emcee the games, and provide commentary for viewers as Harden attempts each shot. Fans can follow the games that night on Foot Locker's Twitter page to see who wins.
"At Foot Locker, we pride ourselves in creating innovative ways to engage with our social communities and we are excited to do just that with the #HorseWithHarden challenge," said Stacy Cunningham, Executive Vice President of Marketing at Foot Locker. "Harden is one of the NBA's most talented players and our customers are incredibly creative, so this is definitely going to be a great matchup."
"I love working with Foot Locker because they know how to have fun, and #HorseWithHarden is an exciting opportunity for me to interact with fans," said Harden. "The Internet will be a tough opponent but I'm looking forward to the challenge. Bring on the shots, I'll be ready."
Visit HorseWithHarden.com to view the #HorseWithHarden submissions and the official rules.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker
SOURCE Foot Locker, Inc. through PRNewswire by press release ©