REVO, maker of the original performance sunglasses, is offering customers an entirely new way to interact with the brand through REVO.com, featuring the launch of a direct-to-consumer sales platform and a lifestyle blog dedicated to inspiring approachable weekend adventures.
“REVO’s customers are energetic individuals passionate about
experiencing a wide array of outdoor activities,” states Cliff Robinson,
Co-President of B. Robinson, which manufactures REVO Sunglasses under
an exclusive license agreement with Sequential Brands Group Inc. in New
York. “This is an exciting time for the REVO brand as we have
exceptional new product hitting the retail market this Fall and a
refreshed digital platform designed to engage a wider range of active
lifestyle consumers. The new REVO identity truly speaks to consumers
equally as comfortable on a mountain peak as a city street,” added
Previously absent from the site, direct-to-consumer e-commerce is one
of the key features of the new REVO.com. REVO’s entire collection of
sport and fashion frames is now available for purchase at the new site,
which also includes detailed information on the brand’s best-in-class
lens technology. Customers now also have the ability to customize their
favorite REVO frames with the lens of their choice. Additionally, REVO’s
brand ambassador NASCAR racing star Danica Patrick has designed an
exclusive capsule collection for REVO, which will be available on the
site later this Fall.
In addition to acting as a sales platform, REVO’s updated web
presence was designed to highlight the brand’s 25-plus-year heritage of
developing premium optics. EXPLORE, REVO’s new lifestyle blog,
features daily posts that will inspire accessible seasonal adventures
and introduce consumers to new lens and frame technology. EXPLORE
features original service, feature and image-based content from REVO’s
brand ambassadors, as well as aggregated content from the most
interesting titles in active lifestyle media.
For more information, please visit http://www.revo.com.
Founded in 1985, REVO quickly became a global performance eyewear
brand known as the leader in polarized lens technology. REVO sunglasses
were first created by utilizing lens technology developed by NASA as
solar protection for satellites. Nearly three decades later, REVO
continues to build on its rich tradition of technology and innovation by
offering the clearest and most advanced high-contrast polarized eyewear
in the world. REVO is a wholly-owned subsidiary of Sequential Brands
Group Inc. and is manufactured under trademark license by B. Robinson, a
leading manufacturer and distributor of luxury eyewear.
By press release