On September 3, Ding Wuhao, CEO of 361° and Li Yanhong, CEO of Baidu had a first meeting for strategic cooperation. Both sides had a discussion about how to play both sides' potential to the full in the aspects of how to make technical transition with the help of Baidu, big data management, channel resource sharing, and R&D of digital products.
Ding Wuhao pointed out that under the context in which the Internet affected and changed the traditional enterprises, the reshaping and transition of traditional enterprises is becoming more and more urgent. The R&D centered on users and the thinking pattern based on service will be the new business model in the future. The 361° Group is an enterprise with strong innovation awareness and is willing to deeply cooperate and explore with Baidu about the transboundary issue between traditional enterprises and Internet enterprises with a view to providing more added value for customers.
Li Yanhong pointed out that the application of Internet thinking pattern on traditional enterprises would be the direction of enterprise's transition. Baidu owns huge technical storage in the fields of big data, mobilization, AI, LBS and has inherent advantages on understanding users and serving users. 361° is the outstanding representative of traditional fields and Baidu will make efforts to support it, create new business models combing both sides' advantages in their respective fields.
Both sides believed that this cross-border cooperation would bring more surprises to users and make a leading reference for the transition of traditional enterprises.
361° Group held the strategic cooperation signing ceremony in Renaissance Beijing Capital Hotel, and both parties will jointly research and develop digital smart products, and this is an alliance between a traditional enterprise and a giant of Internet technology in the technological innovation field.
Against the background that the Internet has impacted and changed the traditional enterprises, the remodeling and transition of the traditional enterprises will become more and more urgent, and the user-oriented product research and development and the service-oriented users' thought will become the new pattern of retailing status.
Ding Wuhao, president of 361°, expressed his opinion: Building the ecology of the enterprise through Internet thought is a new direction for the groups' future. The group will fully use the big data to integrate and graft the integral development of the brand with the Internet thought, and truly understand and identify the users, so as to open more new ecology with exercise and health for the users.
Baidu is a very mature Internet enterprise. As a search entrance, Baidu has mastered the most massive quantity of data required by users in China, which is beyond the reach of any other Internet enterprises; In the mobile field and other fields, Baidu also owns strong technical reserve, such as Baidu map, LBS, Cloud Ecosystem, and artificial intelligence field. 361° will integrate and exchange resources with Baidu in multiple fields.
In the field of big data, both parties will collaborate with each other to set up the "big data innovation laboratory" to jointly research and manage the real data of users, and research, develop and produce the digitized products for users' demand; secondly, both parties will share users' data and content, and provide the users with limitless value-added services based on the big data management; in the meantime, both parties will also share the marketing channels, communication channels and other resources to jointly open up the new ecology with exercise and health.
It is revealed that the first landing product researched and developed jointly by 361° and Baidu will be children's smart shoes based on the security field, and it is predicted to be available in the market at the end of this year at the soonest. Later, other smart products will be launched successively according to the plan, and the research and development of this series of smart products will be based on the capturing of users' demand and the identification of users' lifestyle behind the big data, which will lay the foundation for both parties to jointly build the new ecology with exercise and health.
The cross-border cooperation between 361° and Baidu is a significant renovation of the traditional field, and a strong exploration in products and business model. In the future, both parties will use their own industrial advantages to conduct the powerful cooperation and share resources in more fields, and jointly open a new chapter of the alliance between traditional industries and Internet enterprises
By 361°
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