ammado.com, the first truly global donation and fundraising platform, today announced a partnership to link all sports training efforts in the adidas miCoach app to fundraising campaigns in the ammado charity platform.
The partnership will allow miCoach users to use their hard
work for the greater good, leveraging their fitness goals to help raise
money on behalf of the 1.6M local and global non-profits that ammado
serves. Links to set up a personal fundraiser are embedded in the latest
version update of the adidas miCoach train and run app on both iOS and
Android. Download the app now at http://www.micoach.com/apps.
adidas we believe that through sport we have the power to change lives.
Adding the new ammado feature to the miCoach service offers our
athletes a powerful way to combine their sports activities with
fundraising while leveraging the adidas network for social benefit. We
anticipate that the collective efforts of the adidas community will
generate millions of dollars annually via the ammado platform for
deserving causes," said Stacey Burr, General Manager, adidas Digital
Sports. Ammado will provide the adidas miCoach community with an
integrated, branded, and easy-to-use experience, which will allow adidas
miCoach to reach out to its global user base, simultaneously unite and
drive different fundraising initiatives, build a community of
fundraisers to fuel the campaigns, and incentivize athletes. The ammado
platform connects 1.6M non-profits to people in more than 140 countries,
and enables donations in 11 languages and 80 currencies using globally
relevant payment tools.
Non-profits can benefit from this campaign once
they register for free on ammado. Non-profits can invite their own
supporters to use the adidas miCoach service for fundraising, and create
momentum in their own community and increase the social impact. How it
• The new "Start Fundraising" feature is accessible from different areas of the miCoach service
• Users can set up their own personal fundraising campaigns in minutes and can manage their fundraiser on ammado.com
• miCoach.ammadoevents.com will show the overall progress of the campaign and feature the top fundraisers
and sports are intrinsically linked. Athletes have leveraged their
physical prowess for decades to compete in triathlons, run marathons,
and bike centennials in the name of social causes," said Peter Conlon,
CEO of ammado. "Partnering with adidas is extremely exciting way to give
the adidas miCoach community the tools to leverage their exercise to
make a positive difference in local communities worldwide. It is now
incredibly easy for all kinds of athletes to support non-profits,
increasing the overall amount of charitable giving worldwide."
expects that the opportunity to make a real difference and the positive
reactions from friends will encourage users to go the extra mile.
"Motivation is a key element for miCoach users to unleash their best,"
stated Stacey Burr, "Our new fundraising addition goes beyond a user's
commitment to themselves, and gets to the heart of what really inspires
them, strengthening their determination to succeed and become better
About adidas miCoach
miCoach is an
interactive training service for anyone who wants to train for his or
her favorite sport, general fitness or just for fun. Bringing the
knowledge and experience of adidas' elite coaching partners to the
masses, miCoach provides users with real-time coaching and all the tools
they need to track performance and monitor progress to get the results
they want. The breadth of the app includes a free-to-access web platform
and training community with hundreds of free training plans, free
mobile apps on iOS, Android and Windows Phone 8 as well as a
comprehensive range of devices for tracking all aspects of performance,
both in game and in training.
Visit micoach.com or http://news.adidas.com/GLOBAL/PERFORMANCE/miCoach
is the first truly global online donation platform connecting
companies, non-profits, and individuals around the world. Supporting 11
languages, 80 currencies, and 30 different payment methods, we connect
individuals and companies from 140 countries with more than 1.6 million
non-profit organizations worldwide. Committed to positive change, both
locally and globally, we work with the world's most respected companies
and non-profits to provide technological solutions to power
partnerships. Ammado is a complete giving solution for brands where
workplace giving, fundraising, causes marketing campaigns and disaster
response can be managed from a single digital platform. Ammado offers
the tools everyone needs to seamlessly create personalized charitable
campaigns. Headquartered in Zurich, ammado is a privately held company
backed by top tier investors from Ireland, Switzerland, China, India,
Germany and the US, including John Ryan (Founder, Rovi).
Follow us on twitter and facebook, read our blog, or learn more at https://ammado.com.
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