Garmont Partners with HFS Communications to Re-Introduce the Brand in North America
Garmont Will Showcase Its Entire Collection at Outdoor Retailer Summer Market 2015
Exeter, N.H. (June 2015) – Garmont North America, a full service subsidiary of Garmont International S.R.L. in Montebelluna, Italy, announced its partnership with HFS Communications. HFS Communications will strategically drive awareness of the award-winning premium alpine footwear brand as it re-enters the North American market through public relations, social communications, marketing content and athlete support. Visit the Garmont team at Outdoor Retailer Summer Market booth #29113W to preview the entire line of alpine boots and shoes.
“I am thrilled to partner with HFS as we bring the Garmont brand to life,” notes CEO, Bill Dodge. “I have worked for many years with the HFS team and they bring accountability, expertise, passion, and energy to every project. Together we will navigate the re-launch of Garmont through a marketing platform that focuses on relationships with specialty retail customers and consumers.”
“We see a large opportunity in leveraging our relationships as we re-introduce Garmont to mountain athletes,” said Emily Snayd, partner at HFS Communications. “We will build brand mindshare by starting conversations with consumers that focuses on the will power that drives enthusiasts forward in their adventures.”
In November, Garmont International named Bill Dodge as CEO of the North American subsidiary. Over the last six months, Dodge has established Garmont’s North American offices, appointed Ben Palliser to lead the sales team and lastly, established a brand and product strategy that will guide the future of Garmont North America. In August, Garmont will bring its energy to the Outdoor Retailer Summer Market 2015 Show in Salt Lake City, Utah at booth #29113W. The booth will showcase the full line of alpine footwear with an emphasis on Spring 2016 as the brand re-introduction. Stay tuned for additional Garmont activities at the show.
About HFS Communications
HFS Communications (www.hfscommunications.com) brings over 20 years of experience to the world of public relations connecting brands with media and influencers via public relations, social media outreach and content creation. Founded in 2008, HFS Communications specializes in the outdoor, travel, and lifestyle arenas.
With 50 years of mountain culture, Garmont is a performance footwear brand committed to creating premium shoes and boots for alpine adventures. Garmont believes innovation is defined by the meaningful selection of the best quality components and constructions, all built into designs that enhance fit and movement in support of your mountain experiences. Expand Your World. Power Your Will. www.garmontnorthamerica.com. 1-844-GARMONT.
Source Garmont America