JACKSON, Wyo. (June 8, 2015) –
Stio®, the Jackson, Wyoming-based mountain apparel brand, has announced
the opening of its second Stio Mountain Studio™ in Chicago’s
flourishing Bucktown neighborhood. The opening date is slated for June
6th with the Grand Opening events planned for the weekend of June 12,
2015.
Stio
will bring to Chicago its unique line of “mountain town style meets
backcountry performance” apparel. After a rigorous national search, the
North Damen location in Bucktown was selected for its active,
outdoor-centric population and status as a hotspot for young
professionals with a hunger for outdoor adventure and appetite for the
highest quality, most stylish performance apparel. Housed in a historic
warehouse storefront, the Stio Mountain Studio™Chicago experience will
balance the brand’s progressive approach to product design and fabric
technology, with an architectural legacy as strong as the Teton
Mountains from which the brand was born.
“We
are very excited to open our second Mountain Studio™ in the great
American city of Chicago. During the search for our next brand hub, we
quickly fell in love with the Bucktown neighborhood and think it is a
perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen
Sullivan. “With year-round airline service and four direct flights per
day in the summer and winter seasons, Chicago and Jackson Hole have
already fostered a strong connection. We look forward to enhancing this
relationship by bringing a dose of mountain soul to this already vibrant
outdoor community.”
Retail is a key component of Stio’s long-term strategy and the company has plans to open Stio Mountain Studios™
in carefully selected national locations yearly. The brand is scaling
rapidly, experiencing another strong growth year in the
direct-to-consumer channel, and recently launched its widely acclaimed
Spring/Summer 2015 Collection featuring the CFS, Divide and Crester
collections.
The Chicago Stio Mountain
Studio™ opening-weekend party will feature local food trucks, brews and
product giveaways. A portion of the weekend’s sales will benefit Friends of the Chicago River, a local organization striving to ensure that the Chicago River remains one of the world’s greatest metropolitan rivers.
For more information on Stio please visit, www.stio.com.
About Stio®
Headquartered
in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded
to inspire connection with the outdoors through beautiful, functional,
and innovative products infused with the soul of mountain lifestyle.
Stio’s “mountain town style meets backcountry performance” product is
sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the
Stio® website. www.stio.com
Source Stio ©
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