News Sports Events : Intersport Inks FIBA Sponsorship

FIBA, the International Basketball Federation, and Intersport announced the signing of a global partnership agreement within the “Official Sports Retailer” category for the 2013-2015 FIBA Competitions, including all Continental Championships in 2013 and 2015 and the 2014 FIBA Basketball World Cup in Spain.

FIBA has entered into a multi-year agreement with IIC – Intersport International Corporation, world leader in the sporting goods retailing market. Intersport has been appointed as FIBA Global Partner within the “Official Sports Retailer” category.

The agreement covers all FIBA Men’s and Women’s competitions for 2013-2015: the FIBA Africa Championships (2013, 2015), FIBA Americas Championships (2013, 2015), FIBA Asia Championships (2013, 2015), FIBA Oceania Championships (2013, 2015), the EuroBaskets (2013, 2015) as well as the 2014 FIBA Basketball World Cup in Spain and the 2014 FIBA World Championship for Women in Turkey.

The partnership grants Intersport a comprehensive set of sponsorship rights, including exposure at all the above-mentioned competitions. Furthermore, Intersport will have product licensing rights and will in particular operate official shops for the sale of event merchandise in the arenas. With its experience from many major international sports events, Intersport will contribute to the promotion of the flagship national team basketball competitions.

FIBA Secretary General Patrick Baumann said: “FIBA is delighted to have entered into this partnership with Intersport. This co-operation represents a significant step for the FIBA competitions retail activation and we look forward to the appearance of a full range of licensed event products. FIBA is proud to be able to count on the proven experience and high competence of the leading retailer of sporting goods.”

Franz Julen, CEO of IIC-Intersport International Corporation states: “Basketball is a dynamic and authentic sport enjoying an ever increasing popularity and Intersport stands for expert authority, authenticity, international expansion and a passion for sports. In view of this compatibility, we are excited about the perspectives of this partnership with the world governing body for basketball. This co-operation with FIBA is one of the main pillars of the worldwide sponsorship strategy of Intersport.”

Intersport had a turnover of over EUR 10.2 billion in 2012 with more than 5400 specialists sports stores in 41 countries.

Through SportsOneSource.com

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