currexSole joins the world’s largest bicycle distributor to bring their award- winning cycling insoles to the U.S. market
Boston, MA (September 9, 2014)—currexSole, creators of award-winning sport-specific insoles, has partnered with Quality Bicycle Products (QBP) to distribute the BIKEPRO insole in the United States. The BIKEPRO, backed by scientific research and designed specifically for cycling, helps stabilize knee movement on the bike, boosts muscle efficiency and accelerates muscular regeneration to help cyclists perform better on the bike. currexSole also offers cyclists a unique custom tailored fit using an in-store or online analysis that evaluates foot type, knee rotation and leg axis to customize one of three BIKEPRO profiles and 5 sizing options.
The BIKEPRO is the recipient of the 2013 Gold Award from Taipei Cycle and is worn by world-class triathlete Caroline Steffen.
Quality Bicycle Products serves over 5,000 independent bike dealers and is regarded as the top wholesale distributor in the cycling industry. Together with currexSole, Europe’s leading run and bike insole brand, they seek to offer bicycle retailers and consumers the best possible insole options for their cycling footwear.
“We are very excited about joining forces with the number one cycling distributor in the world,” shared Lutz Klein, MD and CEO of currexSole Americas. “currexSole is unlike anything else available to cyclists in the United States and we are confident that QBP is the perfect addition to our team as we continue to grow our brand awareness and hit sales milestones throughout the introduction of our European product to the United States.”
currexSole and QBP begin their partnership at the Interbike Trade Show (Las Vegas, NV), to be held from September 10th – September 12th, where they will exhibit at booth LAB112 and introduce the BIKEPRO insole and currexSole fit process to industry insiders, specialty retailers and cycling enthusiasts from across the country.
For more information on currex, visit www.currexsole.com/US/en/index.php or friend them on Facebook.
currex creates solutions to analyze and optimize human motion. currexSole insoles are the perfect symbiosis of science and passion. currexSoles are developed by a team of renowned sports scientists and grounded on the latest research. currexSoles are based on 360° pro expertise in movement analysis using real-life, real-time data and present high-end solutions for demanding athletes. Designed with cutting-edge technology, sensitively tuned to you and your sport. currexSoles are your Supporters and help prevent pain and stress damage to knees, feet and hips…Your foot and shoe become one – you’ll feel the difference!
About Quality Bicycle Products
Quality Bicycle Products (http://qbp.com/) is regarded as the best wholesale distributor to the cycling industry, serving over 5,000 independent bike dealers worldwide. We believe bicycles make people’s lives better by improving their health, saving them money, and helping them do their part to create a more sustainable environment, and promote social change that supports bike riding as a way of life. We partner with other like-minded companies that share our values and are committed to making a positive difference in their communities. Established in 1981, QBP is headquartered in Bloomington, MN and has twice been named one of Outside Magazine’s Best Places to Work (2010 and 2011).
Morgan Gonzalez / SMACK! Media / Morgan@smackmedia.com
By press release