Adidas had received a takeover offer for Reebok
adidas is finally ready to give up Reebok, long treated as a weak point? Rumor from the "Wall Street Journal" wrote a group of investors from Hong Kong and Abu Dhabi was willing to buy its US subsidiary specializing in fitness.
These investors are willing to pay $ 2.2 billion, or 1.7 billion euros, according to the newspaper. The offer could be made quickly, without prejudging the outcome. But it has been enough to jump the action of the German supplier of almost 5% in a continuing DAX him, nodding.
Expressions of interest for Reebok come to Jynwel Capital, an investment company owned by the Malaysian Low family, itself close to the government in Abu Dhabi. At the headquarters of Adidas in Herzogenaurach, we refuse to comment. It was noted, however, that Reebok turns in much better shape than they say. During the past year and a half, revenues increased quarter by quarter, and gross margin was 40% last year, while this goal was described only in 2015.
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By Jean-Philippe Lacour / Correspondent Les Echos in Frankfurt