Stio will bring to Bucktown its unique line of “mountain town style meets backcountry performance” apparel. After a rigorous national search, the North Damen location was selected for its active, outdoor-centric population and status as a hotspot for affluent young professionals. The ambiance of the historic warehouse storefront will be respected while being transformed into a modern, multi-level space that emulates Stio’s successful Jackson Hole Mountain Studio™.
“We are excited to open our second Stio Mountain Studio™ in Chicago. We have quickly fallen in love with the Bucktown neighborhood and think it is a perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen Sullivan. “With year round airline service and four direct flights per day in the summer and winter, Chicago and Jackson Hole already have a strong connection. We look forward to bringing a bit of mountain soul to outdoor enthusiasts in this great American city.”
Retail is a key component of Stio’s long-term strategy and the company has plans to open Stio Mountain Studios™ in carefully selected locations yearly. The brand continues to grow its direct-to-consumer business and recently launched its widely acclaimed Fall/Winter 2014 Collection.
The Stio Mountain Studio™- Bucktown will open early in the spring of 2015.
For more info on Stio please visit, www.stio.com.
About Stio®
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com
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