November 5th - 9th in Hall 14 of the Milan trade fair centre.
As was the case a few weeks ago at INTERMOT, the central focus
of the presentation is provided by the new boxer models BMW R 1200 R
and R 1200 RS along with the supersports bike
S 1000 RR.
Furthermore another two motorcycles will see their world premiere at EICMA.
In addition to these new models, BMW Motorrad will be exhibiting
the complete range of vehicles and motorcycle clothing for the
upcoming season on a surface area of more than 1,600 square metres.
We cordially invite all press representatives who will be at the
EICMA press day to attend the BMW Motorrad press conference. The press
conference will be held on Tuesday, November 4th 2014 from 9
am to 9.30 am at the BMW Motorrad stand in Hall 14.
Press material on the new products will be provided after the
press conference at the BMW Motorrad counter and in the BMW PressClub
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 28 production and assembly facilities
in 13 countries and has a global sales network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the financial
year 2013 was € 7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group had a workforce
of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
By BMW pressroom ©