Reebok opened the first Reebok Fit Hub in the U.S. on the corner of Manhattan’s 37th Street and Fifth Avenue. The Fit Hub combines a Reebok retail store on the street level with a Reebok CrossFit Box (gym) on the lower level to immerse consumers in the full Reebok Fitness Experience.
As the pre-eminent fitness and
training brand, Reebok believes that the unique concept store
"represents how the company is seamlessly blending retail with fitness.
Inspired by elements found in Fitness Studios and CrossFit Gym’s, the
environment is raw, creative and innovative.. This is a place where
people can go to find the very best fitness and training products,
trusted advice, guidance, community based events and, of course, get fit
at the Reebok CrossFit Fifth Ave box."
The Fit Hub is staffed with fitness and product experts to give
consumers first-hand advice on Reebok footwear and apparel technologies
as well as a range of fitness and training topics. This all-in-one ‘home
for fitness’ stems from the idea of having a retail store and CrossFit
Box in one environment, providing a truly one-stop-shopping fitness
Reebok CrossFit Fifth Ave will offer 15 classes a day starting at 5AM.
The Box features a state-of-the-art 130-foot pull-up rig, with a
complete offering of CrossFit equipment to cater to its growing member
base. Box amenities also include a full locker room and a ‘recovery
center’ with a hyperbaric chamber for members to take advantage of its
therapeutic qualities. The Fit Hub product offering will consist of
pinnacle apparel and footwear from its fitness and training lines,
including CrossFit gear and some select merchandise exclusive to the 5th