Columbia Sportswear Co. executive credited with reviving the brand's reputation for product innovation, is resigning, the company revealed Wednesday.
Columbia filed a document with the U.S. Securities and Exchange Commission on
Wednesday about the change, a move reflecting the material significance
of McCormick's position: executive vice president of global sales and
marketing. The document cited "personal reasons" for McCormick's exit
and said chief executive Tim Boyle would take over his responsibilities
on an interim basis. Other than Boyle and his mother, company board
chairman Gert Boyle, McCormick was one of the two highest ranking
executives in the Washington County-based company. Bryan Timm, executive
vice president and chief operating officer, is the other.
salary in 2011 was $510,000, part of a total compensation package of
$2.36 million, according to the 2012 proxy statement. He held about
100,000 shares of Columbia stock as of April.
worked for Nike from 1992 to 2000, joined Columbia in August 2006 as
vice president of sales and was named to his current position in October
2008. He also has worked for Golf Galaxy, Inc., and Callaway Golf Co.
the six years he's been here he has set the company on a course of
innovation, brand enhancing and distribution and that will not change,"
company spokesman Ron Parham said. "That is something that is embedded
in our strategies now and that's something that (Columbia) owes a great
debt of gratitude to Mick."
At company product presentations,
McCormick had become a favorite among gear writers for his unvarnished
and sometimes entertaining manner in describing the state of the outdoor
equipment industry in general and the quality of products produced by
Columbia competitors in particular.
At a 2010 event in New York
to introduce Columbia winter products, McCormick caused a stir when he
made disparaging remarks about the waterproofing fabric, Gore-Tex.
industry needs to wake up and stop believing its own," untruths,
McCormick said, using a term stronger and saltier than "untruths."