07/08/2012

Retail News : Raleigh appointed UK distributor for Squire’s locks

A new alliance between two top names in the cycling industry will see Henry Squire & Sons’ premium security cycle locks being distributed in the UK by Raleigh, one of the oldest distributors of cycling parts and accessories in the country.

Squire’s advanced cycle range of gold, silver and bronze rated Sold Secure rated combination, lock and chain sets, octagonal cable locks, D-locks and lock anchors will now be available via Raleigh UK to specialist cycling dealers nationwide.
Launched in 2011, the range features Squire’s most innovative cycle security products to date including Snaplok™, the UK’s highest security rated combination cycle lock purpose designed for urban cyclists.

The two highly respected independent brands are both recognised for innovative, niche products of the highest quality and their longevity at the forefront of the UK cycle industry.

Premium lock manufacturer Squire has a proud 232-year history as a global market leader in the development of security products whilst Raleigh UK has enjoyed unrivalled success creating market-leading bikes and accessories in Nottingham since it was founded in 1887.

“This is an exciting time for Squire,” commented John Squire, managing director of Henry Squire & Sons Ltd, “We are delighted to join forces Raleigh and see this partnership as a great positive for our cycle security portfolio.

“We feel it is extremely important for Squire to identify partners who share the same goals and enthusiasm, and have the ability to provide retailers with a first class service and distribution network.

“Raleigh clearly fitted our stringent criteria as a renowned and successful brand in the bicycle market.  Similarly, we share the same forward-thinking approach and commitment to developing technological advanced cycle products.

“We look forward to enjoying a long and successful partnership.”

Paul Cooke, product manager at Raleigh UK said: “Our collaboration with Squire is a testament to the importance we attach to quality products.
“The quality, innovation and level of security offered by Squire’s cycle security products impressed us immediately.  Not only does the range feature all three levels of Sold Secure rated locks, it also delivers unique, patented designs, which have never been seen before.
“We are a supplier of cutting edge bicycle accessories and the inclusion of Squire’s high-performance security products – which are demanded and used daily – will widen our product offering to benefit our customers and Squire.
“The large network of dealers we supply now have the opportunity to buy the very latest lock technology.”

For further information, contact Henry Squire & Sons Ltd on 01902 308050, visit www.squirelocks.co.uk 

About raleigh UK :
Born in 1887, still going strong. We carry a diverse range of high quality bikes to suit all budgets. We also stock thousands of parts and accessories, supplying hundreds of Cyclelife and independent bike stores.

(Source : raleigh )


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