’47 Brand Establishes Exclusive Partnerships with Four Major Colleges

BOSTON--’47 Brand, a privately held premium sports lifestyle apparel and headwear brand, is announcing that it will be developing an exclusive ’47 Archive Collection with College Vault for Texas A&M University and University of Tennessee.

The brand will also be providing the ’47 Archive Collection to the University of Texas and the University of Kentucky. While ’47 Brand already has relationships with over 900 colleges and universities, this is the first time that the company has developed exclusive partnerships with schools to offer these history-laden and premium level collections.

College Vault is a brand owned by the Collegiate Licensing Company (CLC) created to celebrate the academic, athletic and lifestyle traditions associated with colleges and universities. It contains images and logos unearthed from collegiate archives which have contributed to the creation of unique, history-inspired clothing and accessories. ’47 Brand is working with College Vault to share significant, celebration-worthy moments in time from the sports history of the Texas A&M Aggies and University of Tennessee Volunteers.

“We are excited to have the opportunity to create the ’47 Archive Collection and help spread school pride for these four esteemed, well-known colleges and universities,” said ’47 Brand co-owner Bobby D’Angelo. “All of these schools have a national footprint and following, and we are proud to celebrate and depict significant eras in each of their histories through our quality headwear and apparel.”

The exclusive partnership will run from July 2014 – June 2016. The brand is offering quality, premium college product, including the ’47 Brand Scrum and Flanker Tees, FRANCHISE, Clean Up and Big Shot headwear, as well as Striker and Cross Check fleece, all touting standout eras from the respective schools’ archives. Products are now available for purchase at each campus’ retail store and via online partner retail channels, such as Fanatics.

To learn more about ’47 Brand and their product offerings, please visit www.47brand.com.
About ’47 Brand

’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA.

For more information, please visit www.47brand.com.

Formula PR / Jill Greenwood, 212-219-0321 / Greenwood@formulapr.com

By press release

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