COLUMBUS, Ohio, Sept. 9, 2014 -- What do backpacks, lunch bags, laptop bags, purses and duffle bags have in common? They all have straps that scream out for self-expression! Introducing Stwrap, the innovative new accessory that allows kids and adults to showcase their favorite sports teams on almost anything with a strap. Stwrap is made in the USA exclusively by WinCraft, an official licensee of the NCAA, NFL, NHL, NBA, MLB and MLS. With 142 teams available and counting, Stwrap is the hot new collectible sports accessory.
Tom Augustine, entrepreneur, marketing executive and inventor of Stwrap, saw a huge opportunity to create something unique in an everyday experience. "As I was dropping my kids off at school, I noticed practically everyone was carrying a bag of some sort," said Augustine. "I saw the same thing at the office and in my travels. The inventor in me thought, 'Wouldn't it be cool to find a way to dress up all those plain, boring straps?' The marketer in me thought, 'Look at all this overlooked promotional space.' I immediately went home and started designing."
Stwrap is a simple accessory that wraps around and hooks securely onto any bag strap measuring 1" to 1.5" wide. Using full color digital images and a wide range of case and band colors, Stwrap can display any team, player, venue, promotion or mascot--the possibilities are endless. Stwrap can also be customized to allow companies, schools and charities to display any image, logo or promotional message to generate awareness.
After years of designs and prototypes, Augustine was finally ready to take his invention to WinCraft. The company licensed Stwrap and took it into production.
"WinCraft is constantly offering new products and services to keep our merchandise interesting and exciting," said John Killen, president and chief operating officer of WinCraft. "Stwrap provided an innovative and inexpensive way for sports fans from age 6 and up to carry their favorite teams everywhere they go, so we're pleased to bring them to the public."
"When I began this process, it was important to me to work with a world-class organization to bring my idea to market and keep the production right here in the USA," said Augustine. "I'm extremely grateful to WinCraft for believing in me and backing my product with their outstanding manufacturing capabilities, exceptional people and broad distribution network. I could never achieve their impact on my own."
Available in a variety of colors, teams and sports, Stwrap hit the market just in time for back-to-school--where it all began. The timing was also in sync with the start of the 2014 NCAA, NFL and NBA seasons and for the MLB and MLS playoffs.
To learn more or to order Stwrap, visit www.stwrap.com or www.facebook.com/stwraps.
About Stwrap
Headquartered in Lewis Center, Ohio, Stwrap was imagined, designed and made in the USA. Inventor, Tom Augustine, created the patent-pending design which allows any brand to extend its reach to countless numbers of straps on millions, if not billions, of bags across the country.
For more information, visit www.stwrap.com.
About WinCraft
Headquartered in Winona, Minnesota, WinCraft is a leading manufacturer of licensed and promotional products and works through retailers, professional sports teams, concessionaires, colleges, businesses, distributors and schools to provide high quality, licensed products to the market.
For more information, visit www.wincraft.com.
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http://www.stwrap.com
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