Top bicycle brand announces partnership with industry leader Channel IQ to support their valuable network of Giant Authorized Retailers.
Chicago, Ill September 10, 2014Channel IQ, the world’s leading provider of online price monitoring, brand protection, and channel management software applications, announced today their new partnership with the world’s leading bicycle brand, Giant Bicycle.
Giant Bicycle will utilize Channel IQ solutions to manage their Unilateral Minimum Advertised Price (UMAP) policy across online channels and monitor unauthorized listings on third party websites. This partnership provides Giant Bicycle with unprecedented insights into pricing across all online retailers selling their products. This visibility will allow them to react quickly to potentially disruptive situations in the online marketplace.
“Supporting our Giant Authorized Retailer network by creating innovative products, and industry leading retail profits has always been what Giant Bicycle does best,” says Allen Needle, Sales Operations Manager, Giant Bicycle.
“Now we’ve launched innovations to our partner policy that will ensure the best experience for all consumers by ensuring new Giant products will only be sold through our retailer partners and never on a third party site such as EBay, Amazon or Google Shopping. We are excited to partner with Channel IQ to protect our brand, products, and retailers.”
Channel IQ gives brands like Giant Bicycle unprecedented visibility into online pricing and provides a solution to support, manage, and enforce their strategic retailer programs. This new insight will allow Giant Bicycle to quickly and accurately target discounting, or retailers that erode Giant brand positioning and value in the marketplace, which damages opportunities for their entire retail network.
“It is exciting to see a leader in the bicycling industry like Giant Bicycle taking a proactive approach to support their Giant Authorized Retailer strategy,” says Wes Shepherd, Founder of Channel IQ.
“Utilizing Channel IQ’s suite of investigation and intelligence tools will give them the visibility they need to weed out unauthorized listings and further support their valued retailers while enhancing their consumers’ buying experience.“
About Giant Bicycle
Giant is the world’s leading brand of high quality bicycles and cycling gear. Since 1972, Giant has combined craftsmanship, technology and innovative design to create the ultimate cycling experience for all riders, casual to competitive. Through its products, people and retail partners, Giant inspires passion for cycling all around the world.
For more information, go to giant-bicycles.com.
About Channel IQ
Channel IQ offers the leading suite of online retail intelligence solutions to manufacturers and
retailers; providing real-time, online promotion and pricing information that empowers major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications, and managed services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing.
For more information, visit http://www.channeliq.com.
By press release