Icebreaker Expands Hunting & Fishing Collection

The Pioneer in Merino Wool Outdoor Apparel Unveils Next Generation Midlayers and Introduces New Camouflage Patterns for Fall/Winter 2014 

Sep 8, 2014
Auckland, New Zealand (September 8, 2014) – Icebreaker, the New Zealand brand that pioneered the merino wool category for the outdoor industry, has expanded the Icebreaker Hunting & Fishing Collection for Fall/Winter 2014 with new styles and camouflage patterns that take merino innovation to a new level, offering the most extensive, high-quality and durable merino layering collection available.  In addition to a full range of men’s products, the Hunting & Fishing Collection also offers a full range of products to meet the growing demand from women -- the fastest growing category of hunting and fishing enthusiasts.

The Icebreaker Hunting & Fishing Collection offers a complete merino layering system to control body temperature and cope with rigorous wear regardless of weather conditions and exertion levels. Icebreaker merino is highly insulating and warm when wet, yet breathes to prevent overheating and clamminess, allowing moisture vapor to evaporate before it becomes sweat - staying dry even during high aerobic activity.  Icebreaker merino has no added chemicals and is also naturally odor-resistant, which means it doesn’t retain odor after multiple days in the field, allowing the wearer to go longer with less clothing.

The Hunting & Fishing collection will be available to consumers this Fall/Winter 2014 in North America and Europe. Featured products include Icebreaker MerinoLOFT™, Icebreaker’s warmest jacket to date, made with recycled fabrics that offer the warmest insulation for hunters during extended periods of inactivity. MerinoLOFT jackets are warm when wet, unlike many traditional down jackets, which makes them great for adverse weather conditions.  In addition, a durable woven merino lining next to the skin regulates temperature and breathes to prevent overheating and clamminess.

Icebreaker has also partnered with the leading camouflage providers RealTree and Mossy Oak to put together a comprehensive merino layering collection for the hunting consumer. New offerings in the camoflauge range include RealTree Xtra, designed to work in more hunting situations than any other camo patter available; and RealTree Max-1, created to meet increasing demand for a highly-effective pattern with versatility to perform in a variety of settings. The entire camouflage collection is photo real and digitally printed with minimal impact to the environment.

Icebreaker RealFLEECE ® is another technological breakthrough: a re-engineering of its mid-layer sweaters, hoodies and jackets to be warmer, stronger and lighter, creating the next generation of high performance merino.  These next generation RealFLEECE mid layers are comprised of merino wool wrapped around a nylon core. The fabric is then brushed to create millions of extra air pockets, nearly doubling the warmth while keeping garments thin, lightweight low-bulk and taking up very little room in a pack.

Highlights of Icebreaker’s Hunting & Fishing Fall/Winter 2014 range include:
  • Technical jackets made from MerinoLOFT – the MerinoLOFT Helix LS Zip for men and women.
  • Next generation merino mid layers in the RealFLEECE collection – nature’s alternative to a synthetic fleece – the Cascade LS Zip and Cascade Vest for women, and the Sierra LS Zip and Sierra Vest for men.
  • A complete accessories line featuring warm non-itch beanies, balaclavas, neck chutes  and gloves -  now in camouflage patterns - and the new Explore Hat, a brushed fleece hat with brim and earflaps for increased protection and warmth.
  • Expanded base layer collection with RealTree Xtra and RealTree MAX-1; along with the Mossy Oak patterns.
  • New lifestyle garments including the new Lodge LS shirt, a heavier weight woven shirt and canvas pants for both men and women; men’s canvas Escape Pants and Field Pants; and a versitile women’s Laurel Pant, which is a canvas weave comprised of 70% merino and 30% polyester.
  • Icebreaker’s sock range now comes with a comfort upgrade, including new compression styles, increased durability and comfort, along with a lifetime money-back guarantee. 
The entire range is available at select wholesale partners worldwide and on Icebreaker.com.

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 4000 stores in 44 countries. Please visit icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder Jeremy Moon.  Follow Icebreaker on Facebook, Twitter, Instagram, Pinterest.

For further information: Media contact: Shana Frahm Icebreaker Global Media (323) 855-9884 shana.frahm@icebreaker.com 

Source Ice breaker by press release

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