World Industries skateboard brand from CA-based Seven Wells LLC. World Industries’ brands include World and Flameboy vs. Wet Willy. Golden Viking Sports will handle sales and distribution of the brands in the United States. The transaction was finalized on August 10, 2014, and financial details were not disclosed.
World Industries is a global, authentic action sports lifestyle brand
and its premium product range includes skate, snow and watersports
hardgoods, apparel, accessories and footwear. The World brand targets
10- to 18-year-old young men who embrace the skateboarding lifestyle and
culture. The Flameboy vs. Wet Willy brand focuses on aspiring male
skateboarders ages 4 to 11.
Going forward, Golden Viking Sports will continue to aggressively build
on the business that World Industries created, and will re-launch the
World and Flameboy vs. Wet Willy brands in the core footwear category in
Spring 2015. Other products will follow soon thereafter. U.S.
distribution for the World Industries labels will include the family
footwear channel as well as select sports specialty stores and online
“Golden Viking Sports is excited to offer these authentic, heritage
skate brands to the U.S. market, and we are ready to expand our presence
in the action sports performance and lifestyle categories,” says Bill
Nuttall, Vice President of Golden Viking Sports. “World Industries is a
great addition to the many INA brands and licenses that Golden Viking
“Since 2005 i.e. distribution has shepherded the World Industries and
Flameboy vs. Wet Willy brands, reaching global retail sales in the
$100,000,000 range. We have enjoyed some amazing times with the youth
centered brand and are extremely excited to pass these historic actions
sports companies over to Golden Viking Sports. The two brands are a
great addition to their well known assortment.” says Ira Leibowitz, CEO
About Golden Viking Sports
Golden Viking Sports is headquartered in Kent, WA. In its role as a
sporting goods distribution and marketing company, GVS is driven by
innovation and a passion for sport. GVS’ distribution in the USA market
encompasses 10 brands that together span five categories.
About INA International
INA International is a division of Canada-based FGL Sports Ltd., a wholly owned subsidiary of Canadian Tire Corp.
By press release