CEO Mr. Sean Macdonald commented, "David's appointment as our UK marketing specialist has brought us a step closer to becoming the leading off-road protection brand in the UK. We have tasked him with raising the profile of the Leatt brand in the UK while we continue to expand our market share in the international personal protective equipment market."
King has experience in the UK markets, most recently serving as an area account manager for Apico Ltd., the official Leatt UK distributor. The Company expects to benefit from King's experience, including his history of direct contact with sales representatives and dealers. King will continue to work closely with Apico but will focus his time and attention on the expansion and positioning of the Leatt brand in the UK marketplace, and on creating new product marketing opportunities.
Mr. King commented, "I am excited to be working for a brand that I believe in. I have felt a deep loyalty to the Leatt brand since Dr. Chris Leatt's introduction of his revolutionary neck brace in 2006. Eight years later, the Leatt team has continued to use state-of-the-art designs and materials to raise the level of personal protective equipment internationally. I believe that a larger segment of the public should be informed and knowledgeable about potentially life-saving protective equipment for popular sports, and that customers should have confidence in the protection they choose."
About Leatt Corporation
Leatt Corporation develops and sells protective equipment and ancillary products for all forms of sports, especially extreme high-velocity sports. The Leatt-Brace® is an award-winning neck brace system considered to be the gold standard in neck protection for anyone wearing a crash helmet as a form of protection. The latest generation of the Leatt-Brace, the Five.Five neck brace, is also designed for participants in high-velocity sports such as motorcycling, bicycling, mountain bicycling, driving all-terrain vehicles, snowmobiles and other vehicles, and have potential applications in any downhill or freestyle high-velocity sports. For more information, visit: www.leatt-corp.com | www.leatt.com
Forward-looking Statements
This press release may contain forward-looking statements regarding Leatt Corporation (the "Company") within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the financial outlook of the Company; the impact of the King's hire on the ability of the Company to increase sales of its products in the UK market; the general ability of the Company to achieve its commercial objectives, including its ability to increase its brand profile in the UK and other international markets; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipates," "seeks," "should," "could," "intends," or "projects" or similar expressions, and involve known and unknown risks and uncertainties. These statements are based upon the Company's current expectations and speak only as of the date hereof. Any indication of the merits of a claim does not necessarily mean the claim will prevail at trial or otherwise. Financial performance in one period does not necessarily mean continued or better performance in the future. The Company's actual results in any endeavor may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, which factors or uncertainties may be beyond our ability to foresee or control. Other risk factors include the status of the Company's common stock as a "penny stock" and those listed in other reports posted on The OTC Markets Group, Inc.
Contacts:
Leatt Corporation / Sean Macdonald / Chief Executive Officer / Sean.Macdonald@leatt-brace.com / + (27) 21 557 7257
Allen & Caron, Inc./ Michael Mason (Investors) / michaelm@allencaron.com / (212) 691-8087
Len Hall (Media)/ len@allencaron.com / (949) 474-4300
SOURCE Leatt Corporation
http://www.leatt.com
http://www.leatt-corp.com
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